Rocky Brands Director Michael L. Finn Sells Shares, Exercises Options

What Happened
Michael L. Finn, a director of Rocky Brands, sold 3,000 shares in an open-market transaction on 2026-08-03 for a weighted average price of $50.97 (total ≈ $152,913). On 2026-08-04 he exercised 3,000 stock options at $39.80 per share (total cost $119,400) to acquire 3,000 underlying shares; the filing also lists a derivative conversion/disposition entry at $0 associated with that exercise.

Key Details

• Sale: 3,000 shares on 2026-08-03, weighted average price $50.97 (range $50.97–$51.04). Total proceeds ≈ $152,913. (See footnote F1 for price breakdown.)
• Exercise: 3,000 options exercised on 2026-08-04 at $39.80 per share; cash paid ≈ $119,400.
• Derivative entry: a related derivative disposal at $0 is reported for 3,000 units on 2026-08-04 (standard reporting when converting options).
• Vesting: the options vested in four installments during 2022 (25% each quarter) per footnote F2.
• Shares owned after the transactions were not provided in the excerpt of the filing.
• Filing timeliness: report filed 2026-08-04 for a transaction period ending 2026-08-03/08-04 — no late filing indicated.

Context
The activity combines an open-market sale and an options exercise. The exercise and the $0 derivative line reflect conversion of previously granted options into common shares (the vesting schedule shows the options were earned earlier in 2022). Sales are often routine (liquidity or diversification) while exercises simply convert option rights into shares; the filing does not state motivations, and no 10b5-1 plan or tax-withholding details were provided in the excerpt.