Rocky Brands Director Jordan William L Sells 989 Shares

What Happened
Jordan William L, a director of Rocky Brands, Inc. (RCKY), sold 989 shares in an open-market transaction on 2026-08-04. The shares were disposed for total proceeds of $51,299, at a weighted-average price of $51.87 per share.

Key Details

• Transaction type: Sale (S) — open market.
• Transaction date: 2026-08-04; Form 4 filed 2026-08-05 (appears timely).
• Shares sold: 989; weighted-average price: $51.87; total proceeds: $51,299.
• Price range disclosed in footnote: $51.50 to $51.975. The filer notes they can provide the number of shares sold at each separate price upon request.
• Shares owned after transaction: Not provided in the information supplied.
• No 10b5-1 plan, tax-withholding, or other plan language is disclosed in the summary provided.

Context
This was a straightforward open-market sale by a company director. Sales by insiders can be routine (diversification, liquidity, tax planning) and do not necessarily indicate a change in view on the company. For more granular pricing details, the filing’s footnote says the issuer can supply the exact breakdown of shares sold at each price in the $51.50–$51.975 range upon SEC or shareholder request.