Build-A-Bear (BBW) Director John Sharon Price Sells 6,818 Shares

What Happened

• John Sharon Price, a director of Build-A-Bear Workshop, sold 6,818 shares of the company's common stock in an open-market transaction on August 24, 2026. The weighted average price was $40.03 per share (range: $40.00–$40.135), for total proceeds of approximately $272,949.
• This was a sale (code S). Sales by insiders are common and often routine; this Form 4 does not by itself indicate the insider’s view of the company.

Key Details

• Transaction date: 2026-08-24 (reported on Form 4 filed 2026-08-25) — filing appears timely (within required reporting window).
• Shares sold: 6,818; weighted avg price: $40.03; price range: $40.00–$40.135.
• Reported proceeds: ~$272,949.
• Ownership after sale: 178,990 shares of common stock and 2,663 shares of restricted stock directly owned.
• Notable footnotes: Sale executed pursuant to a Rule 10b5-1 trading plan entered March 19, 2026. The reported price is a weighted average; the insider can provide a breakdown of how many shares sold at each specific price upon request.

Context

• 10b5-1 plans allow insiders to sell shares according to a pre-set schedule and help insulate against accusations of trading on nonpublic information; transactions under such plans are typically considered routine.
• This filing documents a straight sale of existing shares (no option exercise, gift, or award involved).