MADDEN LARRY 4
4 · Viant Technology Inc. · Filed Jan 26, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) CFO Larry Madden Sells 4,224 Shares
What Happened
Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), sold 4,224 shares on January 22, 2026 in an open-market transaction for a total of approximately $55,286. The reported weighted-average price was $13.09 per share (individual trades ranged from $13.00 to $13.175). This was a sale (not a purchase or option exercise).
Key Details
- Transaction date: 2026-01-22
- Transaction type: Sale (open-market), 4,224 shares, total proceeds ≈ $55,286
- Price: Weighted average $13.09; individual trade prices ranged $13.00–$13.175 (footnote offers per-price breakdown on request)
- Shares owned after transaction: Not disclosed in the information provided in this summary/filing excerpt
- Footnotes: Sale executed pursuant to a 10b5-1 trading plan adopted by the reporting person on June 2, 2025; weighted-average pricing noted and breakdown available on request
- Timeliness: Report filed 2026-01-26 for a 2026-01-22 trade; filing date appears to meet the standard two-business-day Form 4 deadline
Context
Sales under a 10b5-1 plan are prearranged trading programs that allow insiders to sell shares at set times or under set conditions; such sales are generally treated as planned transactions rather than direct signals of changing insider sentiment. This filing reports a straightforward open-market sale—no option exercise, gift, or award was involved.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-01-22$13.09/sh−4,224$55,286→ 405,554 total
Footnotes (2)
- [F1]Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 2, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.175. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.