MADDEN LARRY 4
4 · Viant Technology Inc. · Filed Apr 7, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) CFO Larry Madden Sells 7,297 Shares
What Happened
Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), sold 7,297 shares in open-market transactions on April 6, 2026. The weighted-average sale price was $11.31 per share, producing gross proceeds of approximately $82,517. This was a sale (not a purchase), which for insiders is often routine rather than a clear signal of company outlook.
Key Details
- Transaction date: 2026-04-06; Form 4 filed 2026-04-07 (timely filing).
- Transaction type: Sale (open market) under a 10b5-1 trading plan adopted by Madden on December 15, 2025 (Footnote F1).
- Price: Weighted average $11.31; actual sale prices ranged from $11.165 to $11.505 across multiple trades (Footnote F2). The filer can provide a breakdown of shares sold at each price on request.
- Shares disposed: 7,297; gross proceeds ≈ $82,517.
- Shares owned after transaction: Not specified in the provided filing excerpt.
- Filing timeliness: Reported the next business day; not indicated as late.
Context
The sale was executed pursuant to a pre-established 10b5-1 plan, which allows insiders to sell shares on a set schedule and is commonly used to avoid timing questions. Sales under such plans are typically viewed as routine; they do not necessarily reflect the insider’s private view of the company.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-04-06$11.31/sh−7,297$82,517→ 593,027 total
Footnotes (2)
- [F1]Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.165 to $11.505. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.