MADDEN LARRY 4
4 · Viant Technology Inc. · Filed Apr 23, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) CFO Larry Madden Sells Shares
What Happened
Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), sold a total of 39,328 shares in three open-market transactions between April 21–23, 2026, generating gross proceeds of approximately $417,238. The individual transactions reported were: 13,283 shares on 2026-04-21 at a weighted average price of $10.91 (≈ $144,929); 13,263 shares on 2026-04-22 at $10.74 (≈ $142,427); and 12,782 shares on 2026-04-23 at $10.16 (≈ $129,882). These were sales (S), not purchases.
Key Details
- Transaction dates and reported weighted-average prices:
- 2026-04-21: 13,283 shares @ $10.91 = $144,929 (prices ranged $10.64–$11.43; F2)
- 2026-04-22: 13,263 shares @ $10.74 = $142,427 (prices ranged $10.39–$10.955; F3)
- 2026-04-23: 12,782 shares @ $10.16 = $129,882 (prices ranged $10.05–$10.315; F4)
- Total shares sold: 39,328; total proceeds: ≈ $417,238.
- Shares sold pursuant to a 10b5-1 trading plan adopted by the reporting person on December 15, 2025 (F1).
- Shares owned after the transactions are not disclosed in the information provided in this summary.
- Filing date: April 23, 2026 (no indication in the provided data that this was a late filing).
Context
Sales under a 10b5-1 plan are pre-arranged trades that allow insiders to sell shares on a set schedule; they are commonly viewed as routine and do not, by themselves, indicate new insider sentiment. For retail investors, purchases typically carry more informational weight than planned sales. If you want the exact per-trade prices within each reported range, the filing notes the reporting person will provide that distribution on request to the issuer, other shareholders, or the SEC staff.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-04-21$10.91/sh−13,283$144,929→ 579,744 total - Sale
Class A Common Stock
[F1][F3]2026-04-22$10.74/sh−13,263$142,427→ 566,481 total - Sale
Class A Common Stock
[F1][F4]2026-04-23$10.16/sh−12,782$129,882→ 553,699 total
Footnotes (4)
- [F1]Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.64 to $11.43. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.39 to $10.955. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.05 to $10.315. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.