MADDEN LARRY 4
4 · Viant Technology Inc. · Filed Jun 8, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) CFO Larry Madden Sells 33,333 Shares
What Happened
Larry Madden, Chief Financial Officer of Viant Technology (DSP), sold a total of 33,333 shares in two open‑market transactions. On June 5, 2026 he sold 18,663 shares at a weighted average price of $12.24 for proceeds of $228,484 (footnote F2: fills ranged $12.05–$12.895). On June 8, 2026 he sold 14,670 shares at a weighted average price of $12.10 for proceeds of $177,479 (footnote F3: fills ranged $12.01–$12.32). Total proceeds were about $405,963. These were sales (routine liquidity) executed pursuant to a pre‑set 10b5‑1 trading plan.
Key Details
- Transaction dates: 2026-06-05 (18,663 shares @ $12.24 WAP, $228,484) and 2026-06-08 (14,670 shares @ $12.10 WAP, $177,479). Total ≈ 33,333 shares / $405,963.
- Footnotes: F1—sales pursuant to a 10b5‑1 plan adopted Dec 15, 2025; F2/F3—reported prices are weighted averages; individual trade prices ranged $12.01–$12.895, with the filer offering to provide per‑trade details on request.
- Shares owned after the transactions: not specified in the provided filing.
- Filing: Form 4 filed 2026-06-08; no late filing is indicated in the provided information.
- Transaction code: S = Sale.
Context
Sales made under a 10b5‑1 plan are scheduled trades established in advance and are common for executives managing personal liquidity; they do not necessarily signal a change in the insider’s view of the company. For retail investors, purchases tend to be more indicative of insider confidence than routine sales.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-06-05$12.24/sh−18,663$228,484→ 499,201 total - Sale
Class A Common Stock
[F1][F3]2026-06-08$12.10/sh−14,670$177,479→ 484,531 total
Footnotes (3)
- [F1]Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.05 to $12.895. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.01 to $12.32. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.