Viant (DSP) CFO Larry Madden Shares Withheld to Cover Taxes

What Happened
Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), had 24,016 shares withheld on September 10, 2026 to satisfy tax withholding related to the vesting of restricted stock units. The withheld shares were valued at $12.74 each for a total of $305,964. This was a tax-withholding disposition (transaction code F), not an open-market sale or new purchase.

Key Details

• Transaction date: 2026-09-10; Form 4 filed 2026-09-14 (timely within two business days).
• Transaction type/code: F — shares withheld to satisfy tax withholding.
• Shares withheld/disposed: 24,016 at $12.74 each; total value ≈ $305,964.
• RSUs vested: 44,513 restricted stock units vested on 2026-09-10 (per footnote). The withheld shares were used to satisfy taxes on that vesting.
• Shares owned after transaction: not specified in the filing.
• Footnote: The filing states these withheld shares "were neither issued to nor sold by the Reporting Person" (i.e., employer withholding to cover taxes).

Context: This is a routine employer tax-withholding action following RSU vesting, not an outright sale by the insider. Such withholding transactions generally reflect tax obligations and should not be interpreted as a directional buy/sell signal.