Viant Technology Inc.: CFO Larry Madden sold 20,711 shares

What happened Larry Madden, CFO, sold 20,711 shares on Oct 13, 2026, at a weighted average price of $13.14 per share, for total proceeds of $272,060, according to the Form 4 filing.

Key details

• Transaction date and price: Oct 13, 2026; weighted average price reported as $13.14 (sales executed at prices ranging from $12.93 to $13.31).
• Shares owned after the transaction: not reported in the provided filing information.
• Footnotes: F1 states the shares were sold pursuant to a 10b5-1 plan adopted by the reporting person on Jun 17, 2026. F2 notes the price is a weighted average and offers to provide a breakdown of shares sold at each price within the stated range.
• Filing timeliness: the provided filing data does not indicate whether the Form 4 was filed late.

Why it may matter The sale was executed under a 10b5-1 plan and involved multiple transactions priced within a stated range; the filing reports a weighted average price. The filing does not show why the insider traded or why the company acted.