Etsy (ETSY) CFO Charles Baker Sells 1,564 Shares

What Happened
Charles Baker, the Chief Financial Officer of Etsy, sold a total of 1,564 shares in open-market transactions on August 4, 2026, generating approximately $134,311 in proceeds. The sales were reported as three separate disposals: 159 shares at a weighted average price of $84.94 ($13,505), 1,053 shares at $85.77 ($90,316), and 352 shares at $86.62 ($30,490). These were outright sales (S) and not purchases or option exercises.

Key Details

• Transaction date: August 4, 2026; Form 4 filed August 6, 2026 (filed within the typical two-business-day window).
• Individual sales:
  • 159 shares — weighted avg price $84.94; proceeds $13,505. (Prices ranged $84.00–$84.96; see footnote F2.)
  • 1,053 shares — weighted avg price $85.77; proceeds $90,316. (Prices ranged $85.47–$86.39; see footnote F3.)
  • 352 shares — weighted avg price $86.62; proceeds $30,490. (Prices ranged $86.53–$86.69; see footnote F4.)
• Total disposed: 1,564 shares for about $134,311.
• Shares owned after transaction: Not disclosed in the excerpt provided; see the full Form 4 for post-transaction beneficial ownership.
• Notable footnote: The sales were made pursuant to a Rule 10b5-1 trading plan adopted by Mr. Baker on November 12, 2025 (footnote F1). The filing notes weighted-average prices and provides price ranges for each tranche; Mr. Baker offers to supply exact per-trade details on request.

Context
These were scheduled sales under a 10b5-1 plan (a pre-arranged trading plan), which are commonly used by insiders to sell shares on a set schedule and are generally considered routine rather than a direct statement about company prospects. Sales reduce insider holdings but, by themselves, do not necessarily indicate management sentiment. For full ownership details or precise per-trade prices, consult the complete Form 4 filing (accession 0001321154-26-000010).