McDermott William R 4

What Happened William R. McDermott, ServiceNow's Chairman & CEO and a director, purchased a total of 28,682 shares of ServiceNow common stock in open-market transactions on February 27, 2026. The filing lists purchases of 28,677 shares at $104.60 (total $2,999,528) and 5 shares at $105.96 (total $530), with an aggregate cost of about $3.0 million. These were purchases (transaction code P), which are typically viewed as insider buying rather than selling.

Key Details

• Transaction date: February 27, 2026; Form 4 filed March 2, 2026 (appears timely).
• Reported prices: 28,677 shares at $104.60 and 5 shares at $105.96; filing footnotes state a weighted-average price and a price range (see below).
• Total acquired: 28,682 shares for roughly $3,000,058.
• Shares owned after transaction: Not disclosed in the information provided in your summary (see the full Form 4 for post-transaction holdings).
• Footnotes of note:
  • F1: Trades were effected pursuant to a non-Rule 10b5-1 trading arrangement established February 13, 2026.
  • F2: The reported amounts aggregate purchases executed the same day at different prices.
  • F3: The filing cites a weighted-average price and states purchases occurred in a price range ($104.595 to $105.216); the filing says full per-price breakdown is available on request from the SEC, issuer, or a security holder.
• Transaction code: P = Purchase.

Context A 10b5-1 plan means the trades were made under a prearranged plan and can reduce questions about timing decisions, though it does not indicate motivation. Insider purchases can be of interest to investors because they represent executives acquiring company stock, but they should be considered alongside other information (company performance, broader insider activity, and financial goals). This filing reports straightforward open-market purchases, not option exercises, gifts, or sales.