ON24 (ONTF) CFO Steven Vattuone Sells 22,884 Shares

What Happened

Steven Vattuone, Chief Financial Officer of ON24, sold 22,884 shares in open‑market transactions (reported 2026-03-02) at a weighted average price of $8.01, generating roughly $183,333 in proceeds. The filing also shows an award/acquisition of 27,673 shares on 2026-02-26 (reported $0), consistent with vested restricted stock units (RSUs). The sale was effected pursuant to a Rule 10b5‑1 trading plan.

Key Details

• Transaction dates and amounts:
  • 2026-02-26: Award/acquisition of 27,673 shares @ $0.00 (likely RSU vesting).
  • 2026-03-02: Open market sale of 22,884 shares, weighted avg price $8.01, proceeds ~$183,333.
  • Price range for the sale: $8.00 to $8.02 (weighted average reported; breakdown available on request per filing).
• Shares owned after the transaction: Not reported in this Form 4.
• Footnotes of note:
  • F1: Sale executed under a Rule 10b5‑1 trading plan adopted Aug 7, 2024.
  • F2: The shares sold represent shares sold to cover tax withholding obligations related to RSU vesting.
  • F3: Price is a weighted average across multiple trades ($8.00–$8.02).
• Filing/timeliness: Report filed 2026-03-02 for a 2026-02-26 acquisition and 2026-03-02 sale; filing appears timely (not marked late).

Context

The Feb 26 acquisition appears to be RSU vesting, and the subsequent sale largely covered tax withholding—common, routine insider activity rather than a discretionary cash‑out signal. The use of a 10b5‑1 plan means the sale was prearranged. For retail investors, routine tax‑withholding sales following vesting are generally less informative about the executive’s view of the company than independent open‑market purchases.