Home/Filings/4/0001336716-15-000005
4//SEC Filing

RUBICON PROJECT, INC. 4

Accession 0001336716-15-000005

$MGNICIK 0001595974operating

Filed

Mar 3, 7:00 PM ET

Accepted

Mar 4, 6:29 PM ET

Size

25.1 KB

Accession

0001336716-15-000005

Insider Transaction Report

Form 4
Period: 2015-03-02
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
Transactions
  • Sale

    Common Stock

    2015-03-02$19.20/sh194,000$3,724,3543,560,899 total
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-02$19.20/sh3,000$57,59355,065 total(indirect: By Mayfield Principals Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh80,854$1,536,5663,480,045 total
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Associates Fund XII)
  • Sale

    Common Stock

    2015-03-03$19.00/sh1,250$23,75553,815 total(indirect: By Mayfield Principals Fund XII)
Footnotes (5)
  • [F1]The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $18.86 to $19.46, inclusive. The Reporting Persons undertake to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.
  • [F2]The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $19.00 to $19.055, inclusive. The Reporting Persons undertake to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2) to this Form 4.
  • [F3]Mayfield XII Management, L.L.C. ("MF XII Management") is the sole general partner of each of Mayfield XII, a Delaware Limited Partnership ("MF XII") and Mayfield Associates Fund XII, a Delaware Limited Partnership ("MF A XII"), and is the sole managing director of Mayfield Principals Fund XII, a Delaware Multiple Series LLC ("MF PF XII"), and in such capacity may be deemed to beneficially own the shares of common stock beneficially held by each of MF XII, MF A XII and MF PF XII. MF XII Management is managed by three managing directors, James T. Beck, Navin Chaddha and Robert T. Vasan, and all action by the managing directors relating to the voting or disposition of the shares of common stock beneficially held by each of MF XII, MF A XII and MF PF XII requires approval of a majority of the managing directors.
  • [F4]Each of James T. Beck, Navin Chaddha, and Robert T. Vasan, as the managing directors of MF XII Management, may be deemed to share beneficial ownership of the shares that are beneficially owned by MF XII Management, but each disclaims such beneficial ownership, except to the extent of his pecuniary interest therein.
  • [F5]The filing of this statement shall not be deemed an admission that, for the purposes of Section 16 of the Securities Act of 1934 or otherwise, the Reporting Persons are the beneficial owners of equity securities covered by this statement.

Issuer

RUBICON PROJECT, INC.

CIK 0001595974

Entity typeoperating
IncorporatedDE

Related Parties

1
  • filerCIK 0001595974

Filing Metadata

Form type
4
Filed
Mar 3, 7:00 PM ET
Accepted
Mar 4, 6:29 PM ET
Size
25.1 KB