Bradford K Joanne 4
4 · DEMAND MEDIA INC. · Filed Nov 19, 2012
Insider Transaction Report
Form 4
Bradford K Joanne
Chief Revenue Officer
Transactions
- Tax Payment
Common Stock, $0.0001 par value
2012-11-15$8.10/sh−1,376$11,146→ 276,678 total - Tax Payment
Common Stock, $0.0001 par value
2012-11-15$8.10/sh−3,057$24,762→ 273,621 total - Sale
Common Stock, $0.0001 par value
2012-11-16$8.20/sh−3,826$31,373→ 269,795 total
Footnotes (5)
- [F1]Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011, 1,376 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 3,750 restricted stock units.
- [F2]Includes 120,834 unvested restricted stock units.
- [F3]Upon the vesting of restricted stock units granted to the reporting person on April 19, 2012, 3,057 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 8,334 restricted stock units.
- [F4]Includes 112,500 unvested restricted stock units.
- [F5]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.