Bradford K Joanne 4
4 · DEMAND MEDIA INC. · Filed May 17, 2013
Insider Transaction Report
Form 4
Bradford K Joanne
Chief Revenue Officer
Transactions
- Sale
Common Stock, $0.0001 par value
2013-05-16$9.31/sh−3,770$35,099→ 265,529 total - Tax Payment
Common Stock, $0.0001 par value
2013-05-15$9.21/sh−4,542$41,832→ 269,299 total
Footnotes (3)
- [F1]Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011 and April 19, 2012, a total of 4,542 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 12,083 restricted stock units.
- [F2]Includes 138,334 unvested restricted stock units.
- [F3]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.