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Polesetsky P Matthew 4

Accession 0001365038-13-000078

CIK 0001365038other

Filed

May 16, 8:00 PM ET

Accepted

May 17, 7:41 PM ET

Size

8.5 KB

Accession

0001365038-13-000078

Insider Transaction Report

Form 4
Period: 2013-05-15
Polesetsky P Matthew
Executive VP & General Counsel
Transactions
  • Sale

    Common Stock, $0.0001 par value

    2013-05-16$9.20/sh6,328$58,218128,276 total
  • Tax Payment

    Common Stock, $0.0001 par value

    2013-05-15$9.21/sh3,016$27,777134,604 total
Holdings
  • Common Stock, $0.0001 par value

    (indirect: See Footnote)
    10,000
Footnotes (6)
  • [F1]Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011 and April 19, 2012, a total of 3,016 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 8,021 restricted stock units.
  • [F2]Includes 106,084 unvested restricted stock units.
  • [F3]The reporting person purchased 1,250 shares of the company's common stock on May 15, 2013 under the company's Employee Stock Purchase Plan, which amount is reflected in the amount of securities beneficially owned following the reported transaction.
  • [F4]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
  • [F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.13 to $9.28, inclusive. The reporting person undertakes to provide Demand Media, Inc., any security holder of Demand Media, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote.
  • [F6]Shares held by the M Polesetsky 2012 Family Trust, for which the reporting person is the trustee.

Issuer

DEMAND MEDIA INC.

CIK 0001365038

Entity typeother

Related Parties

1
  • filerCIK 0001504478

Filing Metadata

Form type
4
Filed
May 16, 8:00 PM ET
Accepted
May 17, 7:41 PM ET
Size
8.5 KB