DemandTec, Inc.|4Jan 7, 6:37 PM ET

Bromme Michael 4

4 · DemandTec, Inc. · Filed Jan 7, 2011

Form 4

Period: 2011-01-06

Sr. VP, Worldwide Sales

Transactions

Sale
Common Stock
2011-01-06$12.06/sh−5,000$60,310→ 52,125 total
Exercise/Conversion
Incentive Stock Option (right to buy)
2011-01-06−45,000→ 5,000 total
Exercise: $2.70Exp: 2016-03-23→ Common Stock (45,000 underlying)
Exercise/Conversion
Common Stock
2011-01-06$1.90/sh+5,000$9,500→ 57,125 total
Exercise/Conversion
Common Stock
2011-01-06$2.70/sh+45,000$121,500→ 97,125 total
Sale
Common Stock
2011-01-06$12.06/sh−45,000$542,790→ 52,125 total
Exercise/Conversion
Incentive Stock Option (right to buy)
2011-01-06−5,000→ 0 total
Exercise: $1.90Exp: 2015-11-17→ Common Stock (5,000 underlying)

Footnotes (3)

[F1]Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2010.
[F2]The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $12.00 to $12.13 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
[F3]The stock option is fully vested and exercisable.

Documents

1 file