4//SEC Filing
Bromme Michael 4
Accession 0001365303-11-000002
CIK 0001400400other
Filed
Jan 6, 7:00 PM ET
Accepted
Jan 7, 6:37 PM ET
Size
13.9 KB
Accession
0001365303-11-000002
Insider Transaction Report
Form 4
DemandTec, Inc.DMAN
Bromme Michael
Sr. VP, Worldwide Sales
Transactions
- Sale
Common Stock
2011-01-06$12.06/sh−5,000$60,310→ 52,125 total - Exercise/Conversion
Incentive Stock Option (right to buy)
2011-01-06−45,000→ 5,000 totalExercise: $2.70Exp: 2016-03-23→ Common Stock (45,000 underlying) - Exercise/Conversion
Common Stock
2011-01-06$1.90/sh+5,000$9,500→ 57,125 total - Exercise/Conversion
Common Stock
2011-01-06$2.70/sh+45,000$121,500→ 97,125 total - Sale
Common Stock
2011-01-06$12.06/sh−45,000$542,790→ 52,125 total - Exercise/Conversion
Incentive Stock Option (right to buy)
2011-01-06−5,000→ 0 totalExercise: $1.90Exp: 2015-11-17→ Common Stock (5,000 underlying)
Footnotes (3)
- [F1]Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2010.
- [F2]The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $12.00 to $12.13 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]The stock option is fully vested and exercisable.
Documents
Issuer
DemandTec, Inc.
CIK 0001400400
Entity typeother
Related Parties
1- filerCIK 0001478497
Filing Metadata
- Form type
- 4
- Filed
- Jan 6, 7:00 PM ET
- Accepted
- Jan 7, 6:37 PM ET
- Size
- 13.9 KB