4//SEC Filing
Phelps William 4
Accession 0001365303-12-000002
CIK 0001400400other
Filed
Jan 12, 7:00 PM ET
Accepted
Jan 13, 6:11 PM ET
Size
8.6 KB
Accession
0001365303-12-000002
Insider Transaction Report
Form 4
DemandTec, Inc.DMAN
Phelps William
EVP & Chief Customer Officer
Transactions
- Sale
Common Stock
2012-01-11$13.17/sh−3,000$39,510→ 30,000 total - Exercise/Conversion
Common Stock
2012-01-11$6.17/sh+3,000$18,510→ 33,000 total - Exercise/Conversion
Non-Qualified Stock Option (right to buy)
2012-01-11−3,000→ 94,000 totalExercise: $6.17Exp: 2017-04-05→ Common Stock (3,000 underlying)
Footnotes (3)
- [F1]Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 28, 2011.
- [F2]The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.17 to $13.18 per share. A total of 2,900 shares were sold at $13.17 and 100 shares were sold at $13.18 per share.
- [F3]Option vests and becomes exercisable as to 12.5% of the shares subject to the option on October 6, 2010 and as to 1/48 of the shares monthly thereafter over the remaining 42 months.
Documents
Issuer
DemandTec, Inc.
CIK 0001400400
Entity typeother
Related Parties
1- filerCIK 0001407715
Filing Metadata
- Form type
- 4
- Filed
- Jan 12, 7:00 PM ET
- Accepted
- Jan 13, 6:11 PM ET
- Size
- 8.6 KB