Trupanion, inc.: CEO Margaret Tooth sold 1,000 shares

What happened Margaret Tooth, CEO and director, sold 1,000 shares at $25.84 per share on Oct 9, 2026, for total proceeds of $25,840, according to the Form 4 filed Oct 13, 2026. The filing includes a footnote saying the exercise and sale were effected under a Rule 10b5-1(c) trading plan.

Key details

• Transaction date and price: Oct 9, 2026 — sale of 1,000 shares at $25.84 per share; proceeds $25,840.
• Transaction type: reported as open market or private sale (code S).
• Shares owned after the transaction: not stated in the information provided.
• Footnote: the exercise and sale were effected pursuant to a Rule 10b5-1(c) trading plan adopted May 11, 2026; the reporting person had no discretion regarding timing.
• Form 4 filing date: Oct 13, 2026.

Why it may matter The filing indicates an exercise and sale were completed under a 10b5-1 plan; the document does not specify whether the exercise was cashless. A filing does not show why the insider traded or why the company acted.