Rush Enterprises (RUSHA) CFO Steven Keller Exercises Options, Sells Shares

What Happened

• Steven L. Keller, Chief Financial Officer & Treasurer of Rush Enterprises (RUSHA), exercised stock options totaling 22,500 shares (1,822 on 2026-07-30 and 20,678 on 2026-07-31) at an exercise price of $15.06 per share (total cost ≈ $338,850). He then sold those 22,500 shares in open-market transactions for combined gross proceeds of about $1,817,054 (sales were at weighted-average prices of $81.12 on 7/30 and $80.73 on 7/31).
• The Form 4 shows corresponding derivative-disposition entries at $0.00, which reflect conversion/surrender of the option instruments upon exercise.

Key Details

• Transaction dates: 2026-07-30 (1,822 shares) and 2026-07-31 (20,678 shares).
• Exercise prices & acquisition cost: $15.06 per share; total cash paid ≈ $338,850.
• Sale prices & proceeds: weighted averages — $81.12 (range $81.00–$81.3731) and $80.73 (range $80.50–$80.86); total proceeds ≈ $1,817,054.
• Net result: Options exercised then shares sold (a cashless exercise / immediate sale of acquired shares).
• Shares owned after transaction: not specified in the provided filing.
• Filing: Form 4 filed 2026-08-03 reporting the 7/30–7/31 transactions.
• Footnotes: F1/F2 note the weighted-average sale prices and price ranges; F3 describes option vesting allowed in 1/3 increments starting on the third anniversary (grant date relative to expiration).

Context

• This was an exercise of previously granted options followed by immediate open-market sales — a common executive liquidity event. Because the shares were sold right after exercise, the transactions did not increase the insider’s net shareholding.
• The filing is factual and does not state motivations; purchases (not applicable here) tend to be viewed as more direct bullish signals than routine option exercises followed by sales.