GENEREUX SCOTT 4

What Happened

• Scott Genereux, Senior Vice President and Chief Revenue Officer at Rockwell Automation (ROK), exercised stock options and sold shares on 2026-02-25. He exercised two option awards totaling 16,207 shares (6,844 shares at $350.76 and 9,363 shares at $259.81), paying about $4,833,202 in aggregate.
• He sold a series of open-market lots totaling 17,407 shares on the same date, generating approximately $7,043,126 in proceeds (sales executed at weighted-average prices in the $401.67–$409.37 range as detailed in the filing).

Key Details

• Transaction date: February 25, 2026; Form 4 filed February 27, 2026 (timely).
• Option exercises: 6,844 shares @ $350.76 ($2,400,601) and 9,363 shares @ $259.81 ($2,432,601).
• Open-market sales: 17,407 shares across multiple trades; total proceeds ≈ $7,043,126 (weighted average prices reported; see footnotes for exact price ranges).
• Additional reporting items: two derivative-disposition lines show the exercised options as disposed at $0 (these reflect the conversion/settlement of the derivative instrument).
• Footnotes: sales and some post-exercise transactions were executed pursuant to a Rule 10b5-1 plan established 11/26/2025; multiple footnotes report weighted-average prices and price ranges for each sales block.
• Shares owned after the transactions are not specified in the provided excerpt of the Form 4.

Context

• This was an exercise of options (derivative code M) followed by open-market sales (code S). Because the exercises and sales occurred the same day and some sales were executed under a 10b5-1 plan, this resembles a routine lockup/monetization transaction rather than a fresh open-market purchase.
• For retail investors: exercises plus immediate or planned sales are common for executives to cover exercise costs, taxes, or diversify—such transactions are informational but don't by themselves indicate a change in company outlook.