GENEREUX SCOTT 4

What Happened

• Scott Genereux, Senior Vice President and Chief Revenue Officer of Rockwell Automation (ROK), sold 550 shares of ROK stock on 2026-05-05. The shares were disposed at $447.73 each, for a total proceeds of approximately $246,252. This transaction was a sale (not a purchase) and does not by itself indicate company outlook.

Key Details

• Transaction date: 2026-05-05; Filing date: 2026-05-06 (Form 4 accession 0001456171-26-000004).
• Price and quantity: 550 shares sold at $447.73 per share; total ≈ $246,252.
• Transaction type: S = Sale (open market).
• Footnote: Sale pursuant to a Rule 10b5-1 trading plan established on 2025-11-26.
• Shares owned after transaction: Not specified in the summary; see the Form 4 for total holdings.
• Timeliness: Filed the next business day — appears timely (Form 4s are typically due within two business days).

Context

• The sale was executed under a pre-established 10b5-1 plan, which is a common mechanism insiders use to schedule trades in advance and can reflect pre-set diversification or liquidity needs rather than a change in view about the company. Sales are generally less informative than purchases for signaling bullish conviction.