Primerica (PRI) Director Amber Cottle Sells 279 Shares

What Happened

• Amber Lynne Cottle, a director of Primerica, sold 279 shares on August 11, 2026. The reported price was $313.63 per share, for total proceeds of approximately $87,502. The filing lists the transaction as a sale (S), described as an open market or private sale.

Key Details

• Transaction date and price: 2026-08-11 at $313.63 per share.
• Shares sold: 279; Proceeds: ~$87,502.
• Shares owned after the transaction: Not disclosed in the filing.
• Plan/footnotes: The Form 4 does not indicate a 10b5-1 plan, tax withholding, or other special footnotes.
• Filing timeliness: The Form 4 was filed with a report date of 2026-08-11 (no late-filing indication in the provided record).

Context

• This was a straight sale of existing shares. Sales by directors can reflect routine liquidity or portfolio rebalancing and are not, by themselves, definitive indicators of company prospects.