BAKER COREY 4
4 · Vita Coco Company, Inc. · Filed Mar 19, 2026
Research Summary
AI-generated summary of this filing
Vita Coco (COCO) CFO Corey Baker Sells Shares
What Happened
Corey Baker, Chief Financial Officer of Vita Coco Company, sold a total of 4,000 shares of common stock in two open-market transactions. On 2026-03-17 he sold 2,000 shares at $59.92 for $119,840, and on 2026-03-18 he sold 2,000 shares at $58.04 for $116,080, totaling $235,920. These were sales (not purchases), which are often routine cash-management actions rather than explicit bullish signals.
Key Details
- Transaction dates and prices:
- 2026-03-17: Sold 2,000 shares @ $59.92 — $119,840
- 2026-03-18: Sold 2,000 shares @ $58.04 — $116,080
- Total sold: 4,000 shares for $235,920.
- Shares owned after the transactions: Not specified in the filing.
- Notable footnotes:
- F1: Sales were effected pursuant to a Rule 10b5-1 trading plan (pre-arranged trading program).
- The filing also includes several footnotes (F2–F5) describing option vesting schedules for the reporting person, but these transactions were open-market sales of common stock, not option exercises.
- Filing timeliness: Report filed 2026-03-19. Transactions occurred 2026-03-17 and 2026-03-18; the filing appears timely under Form 4 rules.
Context
A Rule 10b5-1 plan means the sales were made under a pre-established trading arrangement, which can limit the ability to draw conclusions about the insider’s view of the company. Because these are sales (S), they are generally viewed as routine insider liquidity rather than a direct bullish signal. The option vesting notes in the filing simply describe future vesting schedules and do not indicate that options were exercised in these transactions.
Insider Transaction Report
- Sale
Common Stock
[F1]2026-03-17$59.92/sh−2,000$119,840→ 29,951 total - Sale
Common Stock
[F1]2026-03-18$58.04/sh−2,000$116,080→ 27,951 total
- 9,205
Non-Qualified Stock Option (Right to Buy)
[F2]Exercise: $16.91Exp: 2033-03-10→ Common Stock (9,205 underlying) - 13,481
Non-Qualified Stock Option (Right to Buy)
[F3]Exercise: $24.35Exp: 2033-05-10→ Common Stock (13,481 underlying) - 8,746
Non-Qualified Stock Option (Right to Buy)
[F4]Exercise: $26.18Exp: 2034-03-04→ Common Stock (8,746 underlying) - 11,547
Non-Qualified Stock Option (Right to Buy)
[F3]Exercise: $27.59Exp: 2033-08-07→ Common Stock (11,547 underlying) - 13,218
Non-Qualified Stock Option (Right to Buy)
[F5]Exercise: $33.36Exp: 2035-03-04→ Common Stock (13,218 underlying)
Footnotes (5)
- [F1]The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
- [F2]The stock option vests in four equal annual installments beginning on March 10, 2024.
- [F3]The stock option is vested as to 40% and will vest the remaining 30% on March 10, 2025, 20% on March 10, 2026 and 10% on March 10, 2027.
- [F4]The stock option vests in four equal annual installments beginning on March 4, 2025.
- [F5]The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.