REED'S, INC. 8-K

What Happened
Reed’s, Inc. (REED) filed a Form 8-K on December 29, 2025 announcing the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. The filing discloses Mr. Cohane’s background (most recently Chief Sales Officer at Eastroc Beverages, founder of Rootstock Brands, and previously Reed’s Chief Sales Officer from Aug 2007–Dec 2022), his age (65), and his B.S. in Business Administration from Merrimack College. The company attached Mr. Cohane’s offer letter (Exhibit 10.1) and furnished a press release announcing the appointment (Exhibit 99.1).

Key Details

• Effective date: January 5, 2026. 8-K filed: December 29, 2025.
• Base salary: $320,000 annually.
• Annual discretionary bonus: eligible up to 80% of base salary, based on Board-determined objectives.
• Monthly stipend: $1,000 (includes car allowance).
• Equity incentive: target grant-date value of $500,000, subject to Compensation Committee conditions and continued employment.
• Offer letter dated December 17, 2025; press release dated December 29, 2025.

Why It Matters
This is a material executive change reported under Item 5.02: Reed’s has named an experienced beverage-industry sales executive to a senior operations role. The filing lays out specific compensation commitments (salary, bonus eligibility, stipend, and a sizable target equity award) that are relevant to corporate governance and executive pay disclosures. Investors who track management changes, executive compensation expense, or leadership continuity in sales and operations should review the attached offer letter and press release for full terms.