DAVIS JOHN HILBURN IV 4

What Happened

• John Hilburn IV, CEO and a director of Digital Brands Group, Inc. (DBGI), acquired 70,127.0287 shares of common stock in an open-market purchase on June 2, 2026.
• The shares were bought at $0.7001 per share for a total cost of roughly $49,096. This was a cash purchase (transaction code P), which is generally a direct buy rather than an option exercise or award.

Key Details

• Transaction date: June 2, 2026; Filing date: June 9, 2026 (filed about 7 days after the trade; Form 4s are normally due within 2 business days, so this appears late).
• Price per share: $0.7001; Shares acquired: 70,127.0287; Approximate value: $49,096.
• Shares owned following the transaction: not specified in the filing.
• Notable footnotes: purchase was an open-market acquisition; no 10b5-1 trading plan, option exercise, gift, or tax-withholding noted in the filing.

Context

• Open-market purchases are straightforward buys and are often of interest to investors because purchases by insiders can indicate confidence, though they do not prove future performance.
• This report documents a direct purchase only — there were no option exercises, sales, or awards reported in this filing.