DAVIS JOHN HILBURN IV 4

What Happened
Davis John Hilburn IV (CEO and Director of Digital Brands Group, Inc. - DBGI) purchased 618,333 shares of DBGI common stock in open-market transactions on June 10, 2026 at an average price of $1.13 per share, for a total cost of about $698,716. This was a straight purchase (transaction code P), which investors often view as a more constructive signal than routine sales.

Key Details

• Transaction date: June 10, 2026 (reported on Form 4 filed June 12, 2026). Filing appears timely (within the two-business-day window).
• Price and size: 618,333 shares at an average price of $1.13 per share; total ≈ $698,716.
• Method: Open market purchases (no derivatives or option exercises).
• Shares owned after transaction: Not specified in this Form 4.
• Footnotes/plans: Remarks state the shares were acquired via open market purchases; no 10b5-1 plan, tax withholding, or other special footnotes disclosed.

Context
Purchases by CEOs are often noted by retail investors because they represent the executive adding personal capital to the stock; however, filings are factual records and do not prove future performance. This Form 4 reports a direct open-market purchase rather than an award, gift, or option exercise.