LifeMD Announces Exclusive Strategic Collaboration with AT&T

What Happened

• On September 15, 2026, LifeMD, Inc. announced an exclusive strategic collaboration with AT&T Services, Inc. under a Subscriber Health & Wellness Collaboration Agreement.
• The agreement provides eligible AT&T wireless and fiber customers a complimentary LifeMD membership through a multi-phase launch that begins in a limited number of states and is planned to expand nationwide.

Key Details

• Initial commercial terms: LifeMD will pay AT&T a fixed fee per lead initially, with future compensation to be negotiated.
• Term: The agreement has an initial one-year term with automatic one-year renewals unless either party gives 90 days’ written notice of non-renewal.
• Governance: The parties will form a joint steering committee to oversee marketing, budgets, creative, pricing, performance and disputes.
• Legal: The agreement includes customary representations, warranties, covenants and mutual indemnification provisions (with certain limitations). LifeMD issued a press release dated September 15, 2026 (filed as Exhibit 99.1).

Why It Matters

• The deal creates a direct customer acquisition channel for LifeMD with access to AT&T’s wireless and fiber subscriber base, potentially increasing membership growth and recurring revenue opportunities.
• Initial payments are structured per lead, which shifts early acquisition cost predictability to LifeMD while future economics remain subject to negotiation and performance.
• The one-year auto-renewal and joint governance structure give both companies flexibility to scale regionally and adjust terms as the program expands nationwide.