Accepted (ET)
4:51 PM
Aug 14, 2026
Filed
Aug 14, 2026
Documents
1
Size
4.7 KB
Summary
CarGurus CMO Dafna Sarnoff Sells 17,151 Shares
What Happened
Dafna Sarnoff, Chief Marketing Officer of CarGurus, sold 17,151 shares on August 13, 2026 at $37.00 per share, generating proceeds of approximately $634,587. The filing reports this as a sale (disposition).
Key Details
- Transaction date: 2026-08-13; reported on Form 4 filed 2026-08-14.
- Price and size: 17,151 shares sold at $37.00 per share; total ≈ $634,587.
- Shares owned after transaction: not specified in the provided Form 4.
- Footnote: Sale executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person (pre-arranged plan).
- Timeliness: Filing appears timely (reported the next day); no late-filing flag noted.
Context
Sales executed under 10b5-1 plans are pre-arranged and typically indicate scheduled, not opportunistic, insider selling. For retail investors, routine insider sales like this are less informative about near-term company prospects than open-market purchases by insiders.