CarGurus: Chief marketing officer Dafna Sarnoff sold 14,784 shares

What happened The filing shows that Dafna Sarnoff, chief marketing officer, disposed of a total of 14,784 shares. On Oct 1, 2026, 7,550 shares were withheld to cover taxes at $29.73 for $224,462. On Oct 2, 2026, 7,234 shares were sold in an open-market transaction at $29.62 for $214,271 (total proceeds $438,733).

Key details

• Transaction dates and prices: Oct 1, 2026 — 7,550 shares withheld at $29.73 for $224,462 (footnote F1); Oct 2, 2026 — 7,234 shares sold at $29.62 for $214,271 (footnote F2).
• Shares owned after the transaction: the filing does not report shares owned after the transaction.
• Footnotes: F1 indicates shares were withheld to pay tax liability upon vesting of restricted stock units; F2 states the Oct 2 sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
• Filing date and timeliness: the Form 4 is dated Oct 5, 2026; the filing does not indicate it was late.

Why it may matter

• The Oct 1 disposition was a tax withholding on vested restricted stock units (shares used to satisfy tax obligations).
• The Oct 2 transaction was an open-market sale executed under a Rule 10b5-1 trading plan.
  A filing does not show why the insider traded or why the company acted.