UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


R	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

	For the quarterly period ended June 30, 2012

or

£	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number: 0-24721

SOCIAL CUBE INC.

(Formerly Lexon Technologies, Inc.)

(Exact name of registrant as specified in its charter)


Delaware	87-0502701
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

5670 Wilshire Blvd., Suite 760, Los Angeles, CA	90036
(Address of principal executive offices)	(Zip Code)

(323) 933-3500

(Registrant’s telephone number, including area code)

N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. R Yes £ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). R Yes £ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (check one)


Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o (Do not check if a smaller reporting company)	Smaller reporting company	R

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

£ Yes R No

As of August 14, 2012 there were 9,992,532 shares of common stock, par value $0.001 outstanding.

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Table of Contents

SOCIAL CUBE INC.

(A Delaware Corporation)

TABLE OF CONTENTS


PART I — FINANCIAL INFORMATION

Item 1. Financial Statements	3
Balance Sheets as of June 30, 2012 (Unaudited) and December 31, 2011	4
Statements of Operations for the Three and Six Months Ended June 30, 2012 (Unaudited) and June 30, 2011 (Unaudited)	5
Statements of Cash Flows for the Three and Six Months Ended June 30, 2012 (Unaudited) and June 30, 2011 (Unaudited)	6
Notes to Condensed Financial Statements (Unaudited)	7

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	15

Item 3. Quantitative and Qualitative Disclosures About Market Risk	16

Item 4. Controls and Procedures	16


PART II — OTHER INFORMATION

Item 1. Legal Proceedings	16

Item 1A. Risk Factors	17

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	17

Item 3. Defaults Upon Senior Securities	17

Item 4. [Removed and Reserved.]	17

Item 5. Other Information	17

Item 6. Exhibits	17

Signatures	18

Exhibit 31.1

Exhibit 31.2

Exhibit 32

EX-101 INSTANCE DOCUMENT

EX-101 SCHEMA DOCUMENT

EX-101 CALCULATION LINKBASE DOCUMENT

EX-101 LABELS LINKBASE DOCUMENT

EX-101 PRESENTATION LINKBASE DOCUMENT

EX-101 DEFINITION LINKBASE DOCUMENT

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PART I - FINANCIAL INFORMATION

Item 1. Financial Statements


SOCIAL CUBE INC.
CONSOLIDATED BALANCE SHEETS
AS OF
		Unaudited
		June 30,	December 31,
		2012	2011
Assets
Current Assets
	Cash and cash equivalents	$ 461,553	$ 418,891
	Accounts receivable, net	548,555	417,110
	Prepaid expenses	197,245	160,817
	Other current assets	82,332	158,029
	Total current assets	1,289,685	1,154,847

	Property and equipment, net	958,337	1,272,919
	Other assets:
	Intangibles, net of amortization	764,757	831,441
	Security deposits	21,035	−
	Total other assets	785,792	831,441
Total Assets		3,033,814	3,259,207

Liabilities and Shareholders' Deficit
	Current liabilities:
	Accounts payable	882,525	723,569
	Current portion of loan payable	14,899	126,650
	Accrued expenses	7,800	20,232
	Other payable	9,311	40,485
	Total current liabilities	914,535	910,936
	Long-term liabilities:
	Loan payable, net of current position	46,490	53,454
Pension plan benefit obligation		27,100	92,062
Total long-term liabilities		73,590	145,516
Total Liabilities		988,125	1,056,452

Shareholders' Deficiency:
	Common stock, par value $0.001; 30,000,000 and 2,000,000,000 shares authorized, 9,992,535 and 9,992,535 shares issued and outstanding as of June 30, 2012 and December 31, 2011, respectively	9,993	9,993
	Additional paid-in-capital	4,489,701	4,489,701
	Stock subscription receivable	−	(300,000)
	Accumulated other comprehensive income (loss)	(266)	17,935
	Accumulated deficit	(2,401,064)	(1,979,240)
	Noncontolling interest	(52,675)	(35,633)
	Total shareholders’ deficiency	2,045,689	2,202,756
Total liabilities and Shareholders’ deficiency		$ 3,033,814	$ 3,259,208

See Accompanying Notes to Consolidated Financial Statements (Unaudited).

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SOCIAL CUBE INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)


	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011

Net sales	$ 1,190,190	$ 10,319	$ 2,499,420	$ 25,161

Cost of goods sold	1,185,096	-	2,250,523	-

Gross profits	5,094	10,319	248,897	25,161

Selling, general and administrative expenses	288,780	104,724	608,062	169,140

Loss from operations	(283,686)	(94,405)	(359,166)	(143,979)

Other income (expenses):
Interest income	101	-	144	-
Foreign currency transaction gain	14,587	-	20,993	-
Other income	-	-	83	-
Loss from settlement	-	-	(20,000)	-
Loss on goodwill impairment	-	(940,733)	-	(940,733)
Interest expense	(3,006)	-	(5,706)	-
Foreign currency translation loss	(8,687)	-	(18,027)	-
Other expense	-	-	(9,503)	-
Net other income (expense)	2,995	(940,733)	(32,016)	(940,733)

Loss before income tax provision	(280,691)	(1,035,138)	(391,182)	(1,084,712)

Provision for income taxes	6,000	-	13,600	-
Loss before noncontrolling interest	(286,691)	(1,035,138)	(404,782)	(1,084,712)
Less : Noncontrolling interest	11,962	-	(17,042)	-

Net loss	$ (274,729)	$ (1,035,138)	$ (421,824)	$ (1,084,712)

Earnings per share of common stock - Basic	(0.04)	(0.00)	(0.04)	(0.00)

Earnings per share of common stock - Diluted	(0.04)	(0.00)	(0.04)	(0.00)
Weighted average shares of common stock outstanding	9,992,535	421,038,028	9,992,535	421,038,208

See Accompanying Notes to Consolidated Financial Statements (Unaudited).

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SOCIAL CUBE INC.

CONSOLIDATED STATEMENTS OF CASHFLOWS

(Unaudited)


	Six Months Ended
	June 30,
	2012	2011
Cash flows from operating activities:
Net loss	$ (421,824)	$ (1,084,712)

Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Noncontrolling interest	(17,042)	-
Depreciation and amortization	504,465	97,833
Loss on website impairment	-	940,733
Changes in assets and liabilities:
Accounts receivable	(131,445)	276,764
Inventories	-	573,137
Security deposit	(21,035)	20,748
Goodwill	-	2,273,555
Other current assets	39,269	-
Accounts payable	158,956	(559,793)
Accrued expenses	(12,432)	(240,294)
Bank overdraft	-	(4,308)
Deferred rent	-	(42,900)
Other current liabilities	(96,136)	-
Total adjustments	424,600	3,335,475
Net cash provided by (used in) operating activities	2,776	2,250,763

Cash flows from investing activities:
Property and equipment	(15,370)	60,310
Intangible assets	(107,828)	-
Note receivable	-	18,000
Due from related parties	-	138,000
Net cash provided by (used in) investing activities	(123,198)	216,310

Cash flows from financing activities:
Payments on notes payable	(6,964)	(546,981)
Payments on capital lease obligations	(111,751)	(30,310)
Cancellation of common stock	-	(1,900,000)
Foreign currency translation adjustment	(18,201)	-
Stock subscription receivable	300,000	-
Net cash provided by (used in) financing activities	163,084	(2,477,291)

Net increase (decrease) in cash	42,662	(10,218)

Cash and cash equivalents, at the beginning of period	418,891	10,218

Cash and cash equivalents, at the end of period	$ 461,553	$ -

See Accompanying Notes to Consolidated Financial Statements (Unaudited).

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SOCIAL CUBE INC.

CONSOLIDATED STATEMENTS OF CASHFLOWS

(Unaudited)


	Six Months Ended
	June 30,
	2012	2011
Supplemental disclosures:

Cash paid during the period:
Interest	$ 5,706	$ − -
Income taxes	$ 1,600	$ −

See Accompanying Notes to Consolidated Financial Statements (Unaudited)

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011

Note 1 - Nature of Business

Business Overview

Current Business

After Liveplex Co., Ltd. obtained a 60% controlling interest of the Company, Social Cube has refocused itself as a holding company of social gaming, mobile gaming and social networking companies. Social Cube’s strategy is to grow both organically and by acquisition, and to leverage its existing network of social gaming and networking assets together with other social networking companies and their related technologies.

Our majority shareholder is Liveplex Co., Ltd., an on-line game developer and publisher in Korea, which is publicly listed on the Korea Securities Dealers Automated Quotations (KOSDAQ:050120), a trading board of the Korea Exchange (KRX). Liveplex Co., Ltd. is a leading developer and service provider of massively multiplayer online role-playing games.

We conduct our business through two operating segments as follows:

Social Cube Networks Co., Ltd.

We have a 73% ownership interest in Social Cube Networks Co., Ltd. (formerly AsiaNet Co., Ltd.), a privately held company incorporated in the Republic of Korea, which publishes the following game titles, primarily in the Philippines: Dragona, Genghis Khan, Weapons of War, Cross Fire, Special Force, Twelve Sky 2 and iDate.

Social Cube Media.com, Inc.

We have a 100% ownership interest in Social Cube Media.com, Inc.(formerly Gameclub.com, Inc.), a privately held company incorporated in the state of California, which publishes online games in the United States.

While our chief decision makers monitor the revenue streams of our various products and services, operations are managed and financial performance is evaluated on a company-wide basis. Accordingly, we consider our operations to be aggregated in one reportable operating segment.

New Business

We commenced development of a GPS location based social platform for smartphones and other mobile devices, which we expect to have launched in the fourth quarter 2012. While similar in functionality to foursquare, this social platform will provide more unique location-based online services and proprietary features. We believe that a successful product launch in a market undergoing proliferation of mobile devices and a broad acceptance of social platforms will provide a catalyst for new revenues and user growth beginning in fiscal year 2013.

In addition, we anticipate that the Company will generate revenues through the distribution in the United States of certain mobile games that are developed in Korea beginning late 2012 or early 2013.

Corporate History

Lexon Technologies, Inc. ("the Company", "Lexon" or “Social Cube”) was incorporated in April 1989 under the laws of state of Delaware, and owned 90.16% of Lexon Semiconductor Corporation ("Lexon Semi" or formerly known as Techone Co., Ltd ("Techone")) which had developed and manufactured Low Temperature Cofired

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

Ceramic (LTCC) components, including LTCC wafer probe cards, LTCC circuit boards, LTCC Light Emitting Diode (LED) displays and related products for the semiconductor testing and measurement, custom Printed Circuit Board (PCB), and cellular phone industries.

Initially registered as California Cola Distributing Company, Inc., the Company changed its name four times; first to Rexford, Inc. in October 1992, second to Lexon Technologies, Inc. in July 1999, third to Social Planet Inc. in January 2012 and to the current name Social Cube Inc. in February 2012. From July 1999 through October 2009, the Company performed three reverse acquisitions and recapitalizations, which resulted in the change of the control of the Company each time.

On January 1, 2011, all assets and all of the liabilities of the Paragon Toner Division of Lexon were exchanged for existing Lexon shares, specifically 133,300,000 shares held by James Park and 66,700,000 shares held by Young Won. The Internet properties namely 7inkjet.com, nanoninket.com and Yourcartidges.com remained with Lexon, and became the main operation of the Company.

The Company’s Board of Directors and a majority of shareholders on June 6, 2011 approved a reverse share split of the Company’s common stock at a ratio of 641:1 from 315,789,721 shares to 492,535 issued and outstanding shares.

On October 3, 2011, Lexon entered into four subscription agreements: (1) Senderbell Holdings Limited subscribed to 900,000 common unregistered shares for $77,143; (2) Treasure Chest Holdings Limited subscribed to 900,000 common unregistered shares for $77,143; (3) Blueberry Enterprises Limited subscribed to 900,000 common unregistered shares for $77,143; and (4) Hockworth Holdings Limited subscribed to 800,000 common unregistered shares for $68,571.

On October 26, 2011, a shareholder resolution was executed to nominate and accept Byung Jin Kim, Eugene Lee and KyuSeok Lee as Directors (effective as of November 26, 2011) and to change the corporate name from Lexon to Social Planet Inc.

On November 23, 2011, the Company issued 6,000,000 shares of its common stock to Liveplex Co., Ltd. at a purchase price of approximately $0.417 per share for an aggregate of $2,500,000 representing approximately 60% of the total outstanding common stock.

On November 25, 2011, James Park, Young Won, Bong S. Park and Hyung Soon Lee resigned as the Directors and Officers of the Company.

Pursuant to a share subscription agreement dated November 30, 2011, the Company subscribed to 335,574 shares of Social Cube Networks Co., Ltd. (formerly Asianet Co., Ltd.), a company incorporated in the Republic of Korea, for a consideration of $1,500,000. As a result of this subscription, the Company owns 73% of Social Cube Networks Co., Ltd.

On December 30, 2011, a majority of the Company’s directors appointed Byung Jin Kim as Chief Executive Officer and Jonathan Lee as Chief Financial Officer of the Company effective as of January 1, 2012.

On January 31, 2012, the Company filed a Certificate of Amendment to the Company’s Certificate of Incorporation under the laws of the state of Delaware, changing the name of the Company from Lexon to Social Planet Inc.

On February 6, 2012, a majority of the Company’s directors and a majority of the Company’s shareholders approved changing the name of the Company from Social Planet Inc. to Social Cube Inc.

On February 16, 2012, the Company filed a Certificate of Amendment to the Company’s Certificate of Incorporation under the laws of the state of Delaware, changing the name of the Company from Social Planet Inc. to Social Cube Inc.

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

On March 22, 2012, a majority of all outstanding shares voted in favor of reducing the authorized shares of common stock of the Company from 2,000,000,000 shares to 30,000,000 shares.

The Financial Industry Regulatory Authority, Inc. (FINRA) approved the Company’s corporate name change to Social Cube Inc., effective as of March 28, 2012, and its ticker symbol change to “SOCC”, effective as of April 2, 2012.

Note 2 - Summary of Significant Accounting Policies

This summary of significant accounting policies of the Company is presented to assist in understanding the Company’s financial statements. The financial statements and notes are representations of the Company’s management, who is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the financial statements.

Use of Estimates

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Estimates are primarily used for depreciation of property and equipment, amortization of intangible assets, allowances for doubtful accounts and inventory valuation. Actual results could differ from those estimates.

Revenue Recognition

The Company recognizes revenues from product sales when earned. Specifically, revenue is recognized when persuasive evidence of an arrangement exists, delivery has occurred (or services have been rendered), the price is fixed or determinable, and collectability is reasonably assured. Revenue is not recognized until title and risk of loss have transferred to the customer. The shipping terms for the majority of the Company’s revenue arrangements are FOB (free on board) destination. Revenue is recorded net of customer returns, allowances and discounts that occur under arrangements established with customers.

Online game revenue

We derive, and expect to continue to generate, most of our revenues from online game subscription revenue generated in the countries where our games are offered by us. We recognize revenue in accordance with Accounting Standard Codification (ASC) 605, Revenue Recognition and other related pronouncements. Online game revenue is deferred until prepaid subscription cards are consumed by users.

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be categorized as cash and cash equivalents.

Allowance for Doubtful Accounts

The allowance for doubtful accounts is computed based upon the management’s estimate of uncollectible accounts and historical experience. The Company performs ongoing credit evaluations of its customers to estimate potential credit losses. Amounts are written off against the allowance in the period the Company determines that the receivable is uncollectible.

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

Inventories

Inventories are stated at the lower of cost or market. Cost is determined by the first-in, first-out (FIFO) method. Appropriate consideration is given to obsolescence, slow moving items and other factors in evaluating net realizable value.

Property and Equipment

Property and equipment are stated at cost. The straight-line method is used to calculate depreciation over their estimated useful lives ranging as follows:


Automobile		3 to 5 years
Furniture & fixture		4 to 7 years
Leasehold improvement		5 years
Machinery and equipment		4 to 5 years

Leasehold improvements are depreciated to expense over the shorter of the life of the improvement or the remaining lease term. Capital expenditures that enhance the value or materially extend the useful life of the related assets are reflected as additions to property and equipment. Expenditures for repairs and maintenance are charged to expense as incurred. Upon a sale or disposition of assets, a gain or a loss is included in the statement of operations.

Impairment of Long-lived Assets

The Company periodically reviews the recoverability of its long-lived assets using the methodology prescribed in accounting guidance now codified as FASB ASC Topic 360, “Property, Plant and Equipment.” The Company also reviews these assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of these assets is determined by comparing the forecasted undiscounted future net cash flows from the operations to which the assets relate, based on management’s best estimates using appropriate assumptions and projections at the time, to the carrying amount of the assets. If the carrying value is determined not to be recoverable from future operating cash flows, the asset is deemed impaired and an impairment loss is recognized equal to the amount by which the carrying amount exceeds the estimated fair value of the asset. In management’s opinion, no such impairment existed as of June 30, 2012 and December 31, 2011

Goodwill - The Company accounts for intangible assets in accordance with the ASC 350, Intangibles - Goodwill and Other. ASC 350 requires that goodwill no longer be amortized, but instead be tested for impairment at least annually. Additionally, ASC 350 requires that recognized intangible assets be amortized over their respective estimated lives and reviewed for impairment in accordance with ASC 360, Property, Plant, and Equipment. Any recognized intangible assets determined to have an indefinite useful lives will not be amortized, but instead tested for impairment until its life is determined to no longer be indefinite. ASC 350 requires that the values of intangible assets be tested for impairment on at least an annual basis, by comparing the fair value of the assets to their carrying amounts. As a result of the impairment testing, the Company determined that goodwill was significantly impaired due to sales of Paragon Toner division. In management’s opinion, no goodwill existed as of June 30, 2012 and December 31, 2011

Accrued Expenses

The Company’s accrued expenses consist of amounts payable for professional fee, corporate income tax and interest.

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

Income Taxes

The Company uses the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and net operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using enacted income tax rates expected to apply to taxable income in the years in which those differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in income tax rates is recognized in the results of operations in the period that includes the enactment date. The realizability of deferred tax assets is evaluated based on a “more likely than not” standard, and to the extent this threshold is not met, a valuation allowance is recorded. See Note 8 Income Taxes for more information about the Company’s income taxes.

Recent Accounting Pronouncements

In June 2011, the FASB issued new guidance regarding the presentation of comprehensive income. This guidance eliminates the option to present components of other comprehensive income as part of the statement of changes in stockholder’s equity and requires that all changes in stockholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements. This guidance is effective retrospectively for fiscal years, and interim periods within those fiscal year, beginning after December 15, 2011.

In September 2011, the FASB issued new guidance addressing the valuation process for goodwill. This guidance provides the ability to first assess qualitative factors to determine whether it is necessary to perform the two-step quantitative goodwill impairment test. Under this guidance, an entity will no longer be required to calculate the fair value of a reporting unit unless it determines, based on a qualitative assessment, that it is more likely than not that its fair value is less than its carrying amount. This guidance is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011.

Note 3 – Accounts receivable

The following table provides the components of accounts receivable as of June 30, 2012 and December 31, 2011:


	June 30,	December 31,
	2012	2011

Receivable from game sales	$ 548,555	$ 414,988
Other receivable	-	2,122
	548,555	417,110
Less: Allowance for bad debt expense	-	-
Accounts receivable, net	$ 548,555	$ 417,110

Note 4 – Prepaid expense

The Company’s prepaid expenses consist of amounts prepaid for license, equipment rental, server and webpage.

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

Note 5 - Property and Equipment

Property and equipment consist of the following as of June 30, 2012 and December 31, 2011:


	June 30,	December 31,
	2012	2011

Automobile	$ 144,533	$ 145,121
Furniture and fixture	14,270	-
Leasehold improvement	1,100	-
Machinery and equipment	1,297,437	1,317,559
	1,457,340	1,462,680
Less: Accumulated depreciation	(499,003)	(189,761)
Net property and equipment	$ 958,337	$ 1,272,919

Depreciation expense amounted to $329,952 and $0 for the six months ended June 30, 2012 and 2011, respectively.

Note 6 – Intangibles

Intangibles consist of the following as of June 30, 2012 and December 31, 2011:


	June 30,	December 31,
	2012	2011

Software	$ 42,513	$ 54,910
License	951,887	831,662
Flash Game	1,597	1,597
	995,997	888,169
Less: Accumulated amortization	(231,240)	(56,727)
Net intangibles	$ 764,757	$ 831,442

The Company amortizes its software, license, and flash game over the estimated useful life of four years. Amortizable intangible assets are tested for impairment when impairment indicators are present, and, if impaired, written down to fair value based on either discounted cash flows or appraised values. As a result of the impairment testing, the Company determined that intangibles were not impaired as of June 30, 2012 and December 31, 2011.

Note 7 – Loan Payable

As of June 30, 2012 and December 31, 2011, the Company has loan payable as follows:


	June 30,	December 31,
	2012	2011

Auto loan payable to a bank, due in monthly installments of $1,346 including interest at 4.39% as of June 30, 2012 and December 31, 2011. The final payment for the loan is scheduled on June 27, 2016.	$ 61,389	$ 180,104

Less: Current portion	(14,899)	(126,650)

Loan payable, net of current	$ 46,490	$ 53,454

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

Note 8 - Commitments and Contingencies

Legal Proceedings

To the best knowledge of management, there are no pending legal proceedings against us.

On July 14, 2008, Advanced Digital Technology Co. Ltd., a Korean corporation (“ADT”), filed a claim against Lexon and certain named individuals who are former officers of the Company. The claim alleges breach of an agreement to settle an earlier dispute, involving ADT's investment of $150,000 in Lexon on or about January 16, 2007 and ADT's subsequent unilateral decision to rescind and demand a refund of this investment. The total amount of damages claimed under the pending lawsuit is the investment amount of $150,000 plus filing costs, interest and attorney fees for an aggregate amount of $178,522. On November 9, 2010, judgment was entered against Lexon Technologies for the amount of $206,547.95. On approximately November 23, 2011, this case was settled for $205,000. This settlement effectively concludes this legal proceeding.

On September 5, 2008, Vivien and David Bollenberg, a current shareholder (the “Bollenbergs”), filed a claim against Lexon and other third parties, including Byung Hwee Hwang (also referred to as "Ben Hwang") and other financial agents and institutions involved in the alleged fraudulent transaction. The filed complaint alleges that Ben Hwang together with his representatives, including his accountant, escrow agent and real estate agent/broker, made certain representations to and solicited the Bollenbergs to make an investment in several companies and ventures including Lexon with the intent to misappropriate the solicited funds for personal use. The Bollenbergs allege that they invested a total of $1,500,000 among and between the various companies and ventures recommended by Ben Hwang, of which investment amount approximately $550,000 was invested in Lexon ($150,000 for 600,000 shares at $0.25 per share and $400,000 initially invested in Lexon Korea and later converted into 1,150,000 shares in Lexon for a total of 1,750,000 shares in Lexon). On April 1, 2011, after a trial was concluded, judgment was entered in favor of the Lexon Technologies whereby Lexon was not found liable for any causes of action brought by the Bollenbergs. The Bollenbergs were served with a filed stamped copy of the judgment on June 2, 2011. Thereafter, the Bollenbergs filed an appeal on December 2, 2011 and insisted that they were not served with the judgment on June 2, 2011 and filed the instant Motion to Vacate the Dismissal (or the Petition for Rehearing). This appeal by the Bollenbergs was denied by the California Court of Appeals (4^th District) in February 2012, officially concluding this legal proceeding.

Note 9 - Income Taxes

Significant components of deferred tax assets are as follows:


	June 30,		December 31,
	2012		2011

Loss carry forwards	$	2,283,700	$	2,281,612
Other	229,720		229,720
Total deferred tax asset	2,513,420		2,511,332

Valuation allowance	(2,513,420)		(2,511,332		)
Total deferred tax asset, net	$	-	$	-

As of June 30, 2012, the Company had approximately $3,500,000 of net operating loss (“NOL”) carryforwards for U.S. federal income tax purposes expiring in 2020 through 2030. In addition, the Company has California state NOL carryforwards of approximately $2,200,000 expiring in 2013 through 2020.

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SOCIAL CUBE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

THREE AND SIX MONTHS ENDED JUNE 30, 2012 AND 2011 (Continued)

The ability to realize the tax benefits associated with deferred tax assets, which includes benefits related to NOL’s, is principally dependent upon the Company’s ability to generate future taxable income from operations. The Company has provided a full valuation allowance for its net deferred tax assets due to the Company’s net operating losses. The valuation allowance has increased by $2,088 during the three months ended June 30, 2012.

Section 382 of the Internal Revenue Code (“IRC”) imposes limitations on the use of NOL’s and credits following changes in ownership as defined in the IRC. The limitation could reduce the amount of benefits that would be available to offset future taxable income each year, starting with the year of an ownership change.

Note 10 - Subsequent Events

Management has evaluated subsequent events through the date of issuance of the financial data included herein. There have been no subsequent events that occurred during such period that would require disclosure in this Form 10-Q or would be required to be recognized in the Consolidated Financial Statements (Unaudited) as of June 30, 2012

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operation

The following discussion and analysis should be read in conjunction with our financial statements, including the notes thereto, appearing elsewhere in this Report.

Cautionary Statement Regarding Forward-looking Statements

This report may contain “forward-looking” statements. Examples of forward-looking statements include, but are not limited to: (a) projections of revenues, capital expenditures, growth, prospects, dividends, capital structure and other financial matters; (b) statements of plans and objectives of our management or Board of Directors; (c) statements of future economic performance; (d) statements of assumptions underlying other statements and statements about us and our business relating to the future; and (e) any statements using the words “anticipate,” “expect,” “may,” “project,” “intend” or similar expressions.

Results of Operations for the Three Months Ended June 30, 2012 as Compared to the Three Months Ended June 30, 2011

Revenues.

Revenues increased by $1,179,871 to $1,190,190 for the three months ended June 30, 2012 as compared to $10,319 for the three months ended June 30, 2011. This increase was primarily attributed to the addition of online game revenues generated by Social Cube Networks Co., Ltd.

Cost of Goods Sold.

Cost of Goods Sold increased by $1,185,096 to $1,185,096 for the three months ended June 30, 2012 as compared to $0 for the three months ended June 30, 2011. This increase was primarily attributed to the addition of the online game business.

Selling, General and Administrative Expenses.

Selling, General and Administrative Expenses (“SG&A”) increased by $184,056 to $288,780 for the three months ended June 30, 2012 as compared to $104,724 for the three months ended June 30, 2011. This increase of $184,056 in SG&A was attributed to the addition of the online game business.

Other Income and Expenses.

Other income for the three months ended June 30, 2012 was $2,995 as compared to expenses of $940,733 for the three months ended June 30, 2011. For the three months June 30, 2012, interest expense was $3,006, interest income was $101, foreign currency transaction gain was $14,587 and foreign currency translation loss was 8,687.

Net income.

As a result, we recorded a net loss of $274,728 for the three months ended June 30, 2012 compared with a net loss of $1,035,138 for the three months ended June 30, 2011.

Results of Operations for the Six Months Ended June 30, 2012 as Compared to the Six Months Ended June 30, 2011

Revenues.

Revenues increased by $2,474,259 to $2,499,420 for the six months ended June 30, 2012 as compared to $25,161 for the six months ended June 30, 2011.

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Cost of Goods Sold.

Cost of Goods Sold increased by $ 2,250,523 to $2,250,523 for the six months ended June 30, 2012 as compared to $0 for the six months ended June 30, 2011.

Selling, General and Administrative Expenses.

Selling, General and Administrative Expenses (“SG&A”) increased by $438,922 to $608,062 for the six months ended June 30, 2012 as compared to $169,140 for the six months ended June 30, 2011.

Other Income and Expenses.

Other expenses for the six months ended June 30, 2012 was $32,016 compared with other expenses of $940,733 for the six months ended June 30, 2011. Interest expenses for the six months ended June 30, 2012 was $5,706 compared to $0 in interest expenses for the six months ended June 30, 2011.

Net income.

As a result, we recorded a net loss of $421,824 for the six months ended June 30, 2012 compared with a net loss of $1,084,712 for the six months ended June 30, 2011.

Liquidity and Capital Resources.

At June 30, 2012, we had current assets of $1,289,685 and current liabilities of $914,535 compared with current assets of $1,154,847 and current liabilities of $910,936 as of December 31, 2011.

Current liabilities at June 30, 2012 was $914,535, consisted of accounts payable of $882,525, current portion of loan payable of $14,899, accrued expenses of $7,800 and other payables of $9,311.

For the six months ended June 30, 2012, net cash provided in operating activities totaled $2,716 compared to net cash provided by operating activities of $2,250,763 in the prior year period.

Net cash used in investing activities for the six months ended June 30, 2012 amounted to $123,198 compared to net cash provided by investment activities of $216,310 for the same previous year period.

Net cash provided by financing activities for the three months ended June 30, 2012 was $163,084 compared to net cash used in financing activities of $2,477,291 for the six months ended June 30, 2011.

Net cash and cash equivalents at June 30, 2012 was $461,553.

Future New Business Development

We started development of a GPS location based social platform for smartphones and other mobile devices, which we expect to have launched in the fourth quarter 2012. While similar in functionality to foursquare, this social platform will provide more unique location-based online services and proprietary features. We believe that a successful product launch in a market undergoing proliferation of mobile devices and a broad acceptance of social platforms will provide a catalyst for new revenues and user growth beginning in fiscal year 2013.

In addition, we anticipate that the Company will generate revenues through the distribution in the United States of certain mobile games that are developed in Korea beginning late 2012 or early 2013.

Item 3. Quantitative and Qualitative Disclosure about Market Risk.

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

Item 4. Controls and Procedures.

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Our Chief Executive Officer, President, and Chief Financial Officer (the “Certifying Officer”) is responsible for establishing and maintaining disclosure controls and procedures for the Company. The Certifying Officer has designed such disclosure controls and procedures to ensure that material information is made known to them, particularly during the period in which this report was prepared. The Certifying Officer has evaluated the effectiveness of the Company's disclosure controls and procedures within 90 days of the date of this report and believes that the Company’s disclosure controls and procedures are effective based on the required evaluation. There have been no significant changes in internal controls or in other factors that could significantly affect internal controls subsequent to the date of their evaluation, including any corrective actions with regard to significant deficiencies and material weaknesses.

PART II--OTHER INFORMATION

Item 1.

Legal Proceedings

To the best knowledge of management, there are no pending legal proceedings against us.

Item 1A. Risk Factors.

There are no material changes from the risk factors previously disclosed in our 2011 Annual Report on Form 10-K, as filed with the SEC on April 17, 2012.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3.

Defaults upon Senior Securities

None.

Item 4.

[Removed and Reserved.]

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Item 5.

Other Information

None.

Item 6. Exhibits

The exhibit listed on the Exhibit Index (following the signatures section of this Quarterly Report on Form 10-Q are included, or incorporated by reference, in this Quarterly Report on Form 10-Q.

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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


	SOCIAL CUBE INC.

Date: August 14, 2012	By:	/s/ Byung Jin Kim
		Byung Jin Kim
		President, Chief Executive Officer

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates stated.

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EXHIBIT INDEX

Pursuant to Item 601(a)(2) of Regulation S-K, this Exhibit Index immediately precedes the exhibits.

The following exhibits are included, or incorporated by reference, in this Quarterly Report on Form 10-Q for the period ended June 30, 2012 (are numbered in accordance with Item 601 of Regulation S-K).

EXHIBIT

NUMBER DESCRIPTION

31.1* Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2* Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32** Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

101.INS** XBRL Instance Document

101.SCH** XBRL Taxonomy Extension Schema Document

101.CAL** XBRL Taxonomy Extension Calculation Linkbase Document

101.LAB** XBRL Taxonomy Extension Label Linkbase Document

101.PRE** XBRL Taxonomy Extension Presentation Linkbase Document

101.DEF** XBRL Taxonomy Extension Definition Linkbase Document

________________________

*Filed herewith.

**Furnished herewith.

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SOCIAL CUBE INC 10-Q