Ehrlichman Matt 4
4 · Porch Group, Inc. · Filed Apr 10, 2026
Research Summary
AI-generated summary of this filing
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells 121,293 Shares
What Happened
- Matt Ehrlichman, a reported 10% owner of Porch Group, sold 121,293 shares on April 9, 2026, generating approximately $867,439. The weighted-average price reported was $7.15 per share (individual sale prices ranged $6.80–$7.77). This was a sale (not a buy) executed as a sell-to-cover to satisfy tax withholding obligations for PRSU awards that vested April 7, 2026.
Key Details
- Transaction date: April 9, 2026; Form 4 filed April 10, 2026 (timely).
- Reported price: weighted average $7.15; individual trade prices ranged $6.80–$7.77. Reporting person can provide per-trade breakdown on request.
- Total disposed: 121,293 shares for ~$867,439.
- Shares owned after transaction: not specified in the provided filing excerpt.
- Footnotes: (F1) Sale was required by the issuer (no discretion) as the sole sell-to-cover method for taxes on vested PRSUs; issuer plans to settle vested shares over ~45 days (Apr 7–May 21, 2026) to reduce market impact. (F2) Price is weighted average with per-trade range disclosed. (F3) Shares are issuer common stock held by West Equities, LLC, over which Ehrlichman has sole voting and dispositive power.
- Transaction code: S = Sale. This was not reported late.
Context
- This sale was performed solely to cover tax withholding on performance-based restricted stock units that vested; such sell-to-cover transactions are routine and do not necessarily indicate insider sentiment about the company’s prospects. As a 10% owner (a substantial holder), Ehrlichman’s filings reflect ownership/control rather than executive trading signals.
Insider Transaction Report
Form 4
Ehrlichman Matt
DirectorCEO, CHAIRMAN AND FOUNDER10% Owner
Transactions
- Sale
Common Stock
[F1][F2]2026-04-09$7.15/sh−121,293$867,439→ 17,309,057 total
Holdings
- 6,416,712(indirect: By LLC)
Common Stock
[F3]
Footnotes (3)
- [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.80 to $7.77 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Signature
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman|2026-04-10