Ehrlichman Matt 4
4 · Porch Group, Inc. · Filed Apr 23, 2026
Research Summary
AI-generated summary of this filing
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells 121,242 Shares
What Happened
- Matt Ehrlichman, reported as a 10% owner, sold 121,242 shares of Porch Group common stock on April 21, 2026. The weighted-average sale price was $8.12, resulting in proceeds of approximately $983,952. This was a sale (routine sell-to-cover for tax withholding), not an opportunistic open-market purchase.
Key Details
- Transaction date: 2026-04-21; Form 4 filed: 2026-04-23.
- Shares sold: 121,242; weighted-average price: $8.12; proceeds ≈ $983,952.
- Price range: individual trades between $7.92 and $8.48 per share (reported as a weighted average).
- Reason: Sale was required by the issuer (no discretion by the reporting person) as the sell-to-cover method to satisfy tax withholding on performance-based RSUs that vested April 7, 2026. Issuer plans to settle vested PRSUs in multiple transactions from April 7 to May 21, 2026 to reduce market impact.
- Shares owned after transaction: not specified in the filing. The filing notes issuer common stock is held by West Equities, LLC, over which Ehrlichman has sole voting and dispositive power.
- Timeliness: Form 4 was filed two days after the transaction (Apr 21 → Apr 23), consistent with standard reporting deadlines.
Context
- This sale appears procedural (tax withholding on vested PRSUs) rather than a discretionary divestiture; such sell-to-cover transactions are common when equity awards vest. As a reported 10% owner, Ehrlichman's holdings are reported at the ownership level (via West Equities, LLC), not as executive compensation trading.
Insider Transaction Report
Form 4
Ehrlichman Matt
DirectorCEO, CHAIRMAN AND FOUNDER10% Owner
Transactions
- Sale
Common Stock
[F1][F2]2026-04-21$8.12/sh−121,242$983,952→ 16,928,071 total
Holdings
- 6,416,712(indirect: By LLC)
Common Stock
[F3]
Footnotes (3)
- [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.92 to $8.48 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Signature
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman|2026-04-23