Ehrlichman Matt 4
4 · Porch Group, Inc. · Filed May 5, 2026
Research Summary
AI-generated summary of this filing
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells Shares
What Happened Matt Ehrlichman, a 10% owner of Porch Group, sold 124,089 shares of Porch common stock in an issuer-directed sell-to-cover transaction on May 1, 2026. The reported weighted-average sale price was $9.79 per share, resulting in proceeds of approximately $1,214,720. This sale was executed to satisfy tax withholding obligations tied to performance-based restricted stock units (PRSUs) that vested April 7, 2026.
Key Details
- Transaction date: 2026-05-01 (reported on Form 4 filed 2026-05-05; filing is within the SEC two-business-day window).
- Transaction type/code: Sale (S) — issuer-directed sell-to-cover to satisfy tax withholding (see footnote).
- Shares sold: 124,089; weighted-average price: $9.79; total proceeds: ~$1,214,720.
- Price range: shares were sold in multiple trades between $9.735 and $10.230; detailed per-trade breakdown available on request per the filing.
- Shares owned after transaction: Not specified in this filing. Footnote notes issuer common stock held by West Equities, LLC over which Ehrlichman has sole voting and dispositive power.
- Footnotes: (1) Sale required by issuer at its election as sole means to satisfy tax withholding for vested PRSUs; (2) issuer plans to settle vested PRSU shares in several transactions over ~45 days (Apr 7–May 21, 2026) to reduce market impact; (3) holdings through West Equities, LLC.
Context This was a routine, issuer-directed sell-to-cover for tax withholding on vested PRSUs rather than an independent discretionary sale by the insider. Such sell-to-cover transactions are common after vesting and do not necessarily indicate a change in the insider’s view of the company. As a 10% owner, Ehrlichman’s holdings may be held through an entity (West Equities, LLC), which the filing notes he controls.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-05-01$9.79/sh−124,089$1,214,720→ 16,564,822 total
- 6,416,712(indirect: By LLC)
Common Stock
[F3]
Footnotes (3)
- [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.735 to $10.230 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.