Ehrlichman Matt 4

What Happened

• Matt Ehrlichman, a reported 10% owner of Porch Group, sold 117,385 shares on May 5, 2026. The reported weighted-average price was $10.43, generating roughly $1,224,419 in proceeds. The filing lists the transaction as a sale (S) and notes the sale was a sell-to-cover required by the issuer to satisfy tax withholding on PRSUs that vested April 7, 2026.

Key Details

• Transaction date: May 5, 2026. Price: weighted average $10.43; individual sale prices ranged from $10.12 to $10.78.
• Proceeds: approximately $1,224,419.
• Reason: Sale was required by the issuer (no discretion by the reporting person) as the sole sell-to-cover method to satisfy tax withholding on performance-based RSUs vested April 7, 2026. The issuer intends to settle vested PRSU shares in multiple transactions over ~45 days (April 7–May 21, 2026) to reduce market impact (F1).
• Weighted-price disclosure: the filing reports a weighted-average price and offers to provide a breakdown of shares sold at each separate price on request (F2).
• Ownership disclosure: reporting person holds issuer common stock via West Equities, LLC and has sole voting and dispositive power (F3).
• Shares owned after transaction: not specified in the filing.
• Filing timeliness: Report filed May 7, 2026 (two days after the May 5 transaction), which appears timely under Form 4 rules.

Context

• This was a company-directed sell-to-cover for tax withholding on vested performance-based awards rather than a voluntary open-market trade; such sales are common and typically procedural rather than a direct signal of insider sentiment. As a 10% owner (through West Equities, LLC), Ehrlichman’s disposition is reported as an institutional/ownership-related sale rather than a discretionary executive sale.