Porch Group, Inc.·4

May 14, 5:45 PM ET

Ehrlichman Matt 4

4 · Porch Group, Inc. · Filed May 14, 2026

Research Summary

AI-generated summary of this filing

Updated

Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells 122,881 Shares

What Happened

  • Matt Ehrlichman, a reported 10% owner of Porch Group, sold 122,881 shares on May 12, 2026 in transactions totaling approximately $1,293,310 (weighted average price $10.52). The filing reports the sale (code S) as a disposition of common stock.

Key Details

  • Transaction date: 2026-05-12; Form 4 filed: 2026-05-14 (timely).
  • Shares sold: 122,881; weighted average price reported: $10.52; total proceeds: $1,293,310.
  • Price range: shares were sold in multiple trades at $10.225 to $10.970 per share (reporting person will provide per-price breakdown on request).
  • Reason/footnote: sale was required by the issuer (no discretion by the reporting person) as a sell-to-cover method to satisfy tax withholding on performance-based RSUs that vested April 7, 2026. Issuer is settling vested shares in several transactions between April 7 and May 21, 2026 to reduce market impact.
  • Ownership vehicle: issuer common stock held by West Equities, LLC, over which Ehrlichman has sole voting and dispositive power (per footnote).
  • Shares owned after transaction: not specified in the filing.

Context

  • This was a company-directed sell-to-cover for tax withholding on vested PRSUs, not an independent open-market reduction of a stake; such transactions are typically routine and driven by tax settlement mechanics rather than a personal trading decision. As a 10% owner, Ehrlichman's trades are reported under Section 16 rules (major shareholder reporting), which differ from standard employee/executive signals.

Insider Transaction Report

Form 4
Period: 2026-05-12
Ehrlichman Matt
DirectorCEO, CHAIRMAN AND FOUNDER10% Owner
Transactions
  • Sale

    Common Stock

    [F1][F2]
    2026-05-12$10.52/sh122,881$1,293,31016,208,253 total
Holdings
  • Common Stock

    [F3]
    (indirect: By LLC)
    6,416,712
Footnotes (3)
  • [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
  • [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.225 to $10.970 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  • [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Signature
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman|2026-05-14

Documents

1 file
  • 4
    wk-form4_1778795098.xmlPrimary

    FORM 4