Porch Group: 10% owner Matt Ehrlichman sold 70,335 shares

What happened

• The filing shows Matt Ehrlichman, identified as a 10% owner, sold a total of 70,335 shares in three transactions for total proceeds of $1,212,687. Transactions reported: 29,254 shares on Oct 06, 2025 at $17.35 for $507,557; 14,946 shares on Oct 05, 2026 at a weighted average price of $16.84 for $251,688; and 26,135 shares on Oct 06, 2026 at $17.35 for $453,442.

Key details

• Transaction dates and prices: Oct 06, 2025 at $17.35; Oct 05, 2026 at weighted avg $16.84 (range $16.83 to $17.2713 per filing); Oct 06, 2026 at $17.35.
• Shares owned after the transactions: the filing does not state the insider's post-transaction holdings.
• Footnotes: the filing states these sales were required by the issuer as sell-to-cover transactions to satisfy tax withholding on RSUs that vested in early Oct 2026 from prior RSU grants; the issuer uses sell-to-cover as the sole withholding method. The filing also notes issuer common stock held by West Equities, LLC over which the reporting person has sole voting and dispositive power.
• Filing date and timing: the Form 4 was filed on Oct 07, 2026 and reports a sale dated Oct 06, 2025 (included in this filing about one year later).

Why it may matter

• The filing describes required sell-to-cover sales tied to RSU vesting and tax withholding, not discretionary open-market trades.
• The filing reports weighted-average pricing for one sale and provides a price range for that sale.
• The reporting person is identified as a 10% owner.
• A filing does not show why the insider traded or why the company acted.