Fogel Glenn D 4
4 · Booking Holdings Inc. · Filed Apr 16, 2026
Research Summary
AI-generated summary of this filing
Booking Holdings (BKNG) CEO Glenn Fogel Sells Shares
What Happened
- Glenn D. Fogel, CEO and President (and director) of Booking Holdings Inc., disposed of 16,726 shares in a series of open‑market sales on April 15, 2026, generating total proceeds of $3,100,294.
- Transactions reported: 340 shares at $183.00 ($62,219); 4,132 shares at $184.35 ($761,754); 4,758 shares at $185.36 ($881,965); and 7,496 shares at $186.01 ($1,394,356). These were sales (not purchases).
Key Details
- Transaction date: April 15, 2026; Form 4 filed April 16, 2026 (timely).
- Per‑trade weighted average prices and reported ranges:
- 340 shares — weighted $183.00; range $182.60–$183.30 (F2).
- 4,132 shares — weighted $184.35; range $183.74–$184.73 (F3).
- 4,758 shares — weighted $185.36; range $184.74–$185.73 (F4).
- 7,496 shares — weighted $186.01; range $185.74–$186.58 (F5).
- Total shares sold: 16,726; total proceeds: $3,100,294.
- Filing notes: sales were made under a Rule 10b5‑1 sales plan adopted December 9, 2024 (F1). F6 notes some shares are held by a grantor retained annuity trust of which the reporting person is trustee.
- Shares owned after the transactions are not specified in the excerpt of the filing provided.
Context
- These were open‑market sales executed under a pre-established 10b5‑1 plan, a common mechanism executives use to sell holdings on a scheduled basis; such sales are generally considered routine reporting of disposition rather than a directional signal.
- No options exercises, gifts, or purchases were reported in this filing.
Insider Transaction Report
Form 4
Fogel Glenn D
DirectorCEO AND PRESIDENT
Transactions
- Sale
Common Stock
[F1][F2]2026-04-15$183.00/sh−340$62,219→ 314,560 total - Sale
Common Stock
[F1][F3]2026-04-15$184.35/sh−4,132$761,754→ 310,428 total - Sale
Common Stock
[F1][F4]2026-04-15$185.36/sh−4,758$881,965→ 305,670 total - Sale
Common Stock
[F1][F5]2026-04-15$186.01/sh−7,496$1,394,356→ 298,174 total
Holdings
- 345,500(indirect: By GRAT)
Common Stock
[F6]
Footnotes (6)
- [F1]The 10b5-1(c) sales plan was adopted on December 9, 2024.
- [F2]Represents the weighted average sales price. The range of prices received for the reported transactions was $182.60 - $183.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F3]Represents the weighted average sales price. The range of prices received for the reported transactions was $183.74 - $184.73. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F4]Represents the weighted average sales price. The range of prices received for the reported transactions was $184.74 - $185.73. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F5]Represents the weighted average sales price. The range of prices received for the reported transactions was $185.74 - $186.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F6]Shares held by a grantor retained annuity trust of which the Reporting Person is trustee.
Signature
/s/ Vijay Iyer, Attorney-in-Fact|2026-04-16