TripAdvisor (TRIP) CEO Matt Goldberg Exercises Options for 27,209 Shares

What Happened

• Matt Goldberg, TripAdvisor's CEO, President and a director, exercised stock options (Form 4 code M) on 2026-08-14 to convert 27,209 option units into common shares at an exercise price of $10.97 per share.
• The exercised shares had a gross value of about $298,482 (27,209 × $10.97). To cover the exercise price and tax withholding (code F), 13,157 shares were withheld (value ≈ $144,332). That leaves a net increase of 14,052 shares in Goldberg’s common stock holdings.
• The filing also shows the underlying derivative instruments were disposed at $0, which simply reflects conversion/termination of the options upon exercise.

Key Details

• Transaction date: 2026-08-14; Form 4 filed: 2026-08-18 (filed within the SEC’s two-business-day window).
• Exercise price: $10.97 per share. Gross value of shares acquired: ~$298,482. Shares withheld for exercise/taxes: 13,157 (≈ $144,332). Net shares retained: 14,052.
• Transaction codes: M = option exercise/conversion; F = payment of exercise price or tax liability (share withholding).
• Shares owned after the transaction: not specified in the provided filing details.
• No 10b5‑1 plan, gifts, or late-filing flags noted in the provided data.

Context

• This was an option exercise with a portion of the newly issued shares withheld to satisfy exercise costs and tax withholding — a routine, cashless approach often used by insiders. Such exercises are not direct market purchases or open-market sales and do not by themselves indicate a buy/sell market signal.
• The important detail for investors is the net increase of 14,052 common shares held by the CEO after withholding.