Chaya Eri 4
4 · RH · Filed Apr 1, 2026
Research Summary
AI-generated summary of this filing
RH Director Chaya Eri Exercises Options, Sells Shares
What Happened Chaya Eri — RH’s President, Co‑Chief Creative & Merchandising Officer and Director — exercised 11,000 stock options (exercise price $39.42) on March 31, 2026, paying $433,620. On the same day she sold 11,000 shares in multiple open‑market transactions for a total of approximately $1,517,145. The filings also show a $0 disposition of 11,000 derivative shares (reported separately), which is commonly used for net settlement/withholding.
Key Details
- Transaction date: 2026-03-31; Form 4 filed 2026-04-01 (timely).
- Option exercise: 11,000 shares at $39.42 each — cash paid $433,620 (footnote F9: option fully vested).
- Open‑market sales: 11,000 shares sold across multiple trades; total proceeds ≈ $1,517,145 (weighted average blocks reported between ~$134.58 and $140.64; see F2–F7).
- Net proceeds (sales minus exercise cost): ≈ $1,083,525 (before taxes/fees).
- Plan/footnotes: Sales effected under a Rule 10b5‑1 trading plan adopted Oct 7, 2024 (F1). Some shares/holdings referenced as held by the Chaya‑Smith Revocable Trust (F8).
- Shares owned after the transactions: not specified in the provided summary — see the SEC filing for exact post‑transaction beneficial ownership.
- Filing appears timely (no late filing flag).
Context This transaction combines an option exercise (derivative transaction, code M) and immediate open‑market sales. Exercising options and selling resulting shares is common for liquidity or tax purposes; the presence of a pre‑arranged 10b5‑1 plan indicates sales were executed under an established trading plan rather than ad‑hoc trades. For full details (per‑trade prices, exact post‑transaction holdings), refer to the submitted Form 4 (Accession No. 0001560810-26-000006).
Insider Transaction Report
- Exercise/Conversion
Common Stock
2026-03-31$39.42/sh+11,000$433,620→ 11,000 total - Sale
Common Stock
[F1][F2]2026-03-31$135.27/sh−1,100$148,800→ 9,900 total - Sale
Common Stock
[F1][F3]2026-03-31$135.93/sh−2,000$271,862→ 7,900 total - Sale
Common Stock
[F1][F4]2026-03-31$137.04/sh−1,600$219,270→ 6,300 total - Sale
Common Stock
[F1][F5]2026-03-31$138.21/sh−1,678$231,920→ 4,622 total - Sale
Common Stock
[F1][F6]2026-03-31$139.38/sh−2,922$407,258→ 1,700 total - Sale
Common Stock
[F1][F7]2026-03-31$140.02/sh−1,700$238,035→ 0 total - Exercise/Conversion
Stock Option (Right to Buy)
[F9]2026-03-31−11,000→ 25,000 totalExercise: $39.42Exp: 2026-05-03→ Common Stock (11,000 underlying)
- 23,643(indirect: By Trust)
Common Stock
[F8]
Footnotes (9)
- [F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 7, 2024.
- [F2]This transaction was executed in multiple trades ranging from $134.58 to $135.57. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- [F3]This transaction was executed in multiple trades ranging from $135.58 to $136.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- [F4]This transaction was executed in multiple trades ranging from $136.65 to $137.57. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- [F5]This transaction was executed in multiple trades ranging from $137.72 to $138.68. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- [F6]This transaction was executed in multiple trades ranging from $138.75 to $139.70. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- [F7]This transaction was executed in multiple trades ranging from $139.75 to $140.64. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- [F8]Held by the Chaya-Smith Revocable Trust.
- [F9]This option award is fully vested and exercisable.