Lithia Motors (LAD) Director Heidi O'Neill Forfeits 540 Shares

What Happened

• Heidi O'Neill, a director of Lithia Motors (LAD), recorded a disposition to the issuer on 2026-09-25 in which 540 shares were forfeited back to the company. The filing shows the shares were disposed at $0.00, producing no cash proceeds. A footnote states the forfeiture occurred upon termination of O'Neill's service under the applicable equity award agreement.

Key Details

• Transaction date: 2026-09-25; Filing date (Form 4): 2026-09-28.
• Transaction type/code: Disposition to issuer (D) — 540 shares @ $0.00; Total reported value $0.
• Shares owned after transaction: Not specified in the filing.
• Footnote: Shares were forfeited to the issuer upon termination of the reporting person's services per the equity award agreement.
• Filing timeliness: The Form 4 was filed 2026-09-28; the filing does not flag a late filing in the reported document.

Context

• This was a forfeiture tied to termination of service, not an open-market sale or purchase. Forfeitures under award agreements are administrative (returning unvested or surrendered shares) and do not necessarily reflect an insider trading decision or market view.