Etsy Inc: director Melissa Reiff sold 942 shares

What happened The filing reports that Melissa Reiff, a director, sold 942 shares on Oct 15, 2026, at $90.00 per share, for a total of $84,780.

Key details

• Transaction type: sale (code S), open market or private sale.
• Transaction date and price: Oct 15, 2026, at $90.00 per share.
• Total value: $84,780.
• Shares owned after the transaction: not stated in the provided filing excerpt.
• Footnote: the filing says the sale was made pursuant to a Rule 10b5-1 trading plan adopted Aug 4, 2025 (footnote F1).
• Form filed: Oct 19, 2026; filing timeliness is not indicated in the provided excerpt.

Why it may matter

• The filing says the sale was executed under a prearranged Rule 10b5-1 trading plan adopted Aug 4, 2025.
• The filing does not show why the insider traded or why the company acted.