FARRELL MATTHEW 4

What Happened

• Matthew Farrell, a director of e.l.f. Beauty, acquired 5,000 shares in an open-market purchase on February 20, 2026. The filing reports a weighted-average purchase price of $92.96 per share for a total consideration of $464,815. This was a purchase (insider buying), which many investors view as a potentially positive signal, though motivations are not disclosed.

Key Details

• Transaction date: 2026-02-20; Filing date: 2026-02-23 (filed within the SEC’s 2-business-day Form 4 window).
• Price details: Weighted average $92.96; individual trade prices ranged from $92.82 to $93.08 (per footnote F1).
• Shares acquired: 5,000 shares; Total reported value: $464,815.
• Holdings after transaction: Not specified in the summary provided. Footnote F2 notes holdings “include 980 restricted stock units.”
• Transaction type/code: Open-market purchase (Code P). No 10b5-1 plan or other special arrangements were reported in the provided notes.

Context

• This was a straightforward open-market purchase by a company director (not an option exercise, gift, or tax-withholding event). Purchases by directors can be of interest to retail investors as one data point on insider sentiment, but they do not prove future company performance.