e.l.f. (ELF) CCO Jennifer Hartnett Sells Shares After PSU Vesting

What Happened Jennifer Catherine Hartnett, Chief Commercial Officer of e.l.f. Beauty, had 36,956 performance-based restricted stock units (PSUs) vest on April 24, 2026 (originally granted June 1, 2023). Following the vesting, she disposed of 20,829 shares in an open-market sale on April 27, 2026 at $63.66 per share, generating proceeds of approximately $1,325,974. The remaining vested shares were retained or used for withholding (see footnotes).

Key Details

• Transaction dates and prices:
  • 2026-04-24: PSUs vested — 36,956 shares (award, $0.00 acquisition price) [F1].
  • 2026-04-27: Open-market sale — 20,829 shares at $63.66/share, proceeds ≈ $1,325,974 [S].
• Shares owned after transaction: The filing does not state a single total post-transaction share count; it notes that holdings include 50,024 restricted stock units [F2].
• Notable footnotes:
  • F1: PSUs were performance-based awards granted 6/1/2023; the Compensation Committee certified vesting on 4/24/2026.
  • F3: The sold shares were disposed of solely to satisfy tax or other government withholding obligations related to the PSU vesting.
  • F2: Filing indicates 50,024 RSUs included in holdings.
• Filing timeliness: Form 4 was filed on 2026-04-28 (covering events on 4/24 and 4/27); the filing does not indicate it was late.

Context This transaction reflects vested performance PSUs and a sale to cover tax withholding rather than an outright purchase or speculative trade. Sales to satisfy tax obligations are routine and do not necessarily indicate management sentiment about the stock.