Hartnett Jennifer Catherine 4

What Happened

• Jennifer Catherine Hartnett, Chief Commercial Officer of e.l.f. Beauty (ELF), sold 10,318 shares on June 4, 2026. The shares were disposed at $51.94 each for a total proceeds of approximately $535,917. This was a sale (not a purchase) and appears to be a routine sell-to-cover tied to RSU vesting rather than a directional bet on the stock.

Key Details

• Transaction date and price: 2026-06-04 — 10,318 shares sold at $51.94 per share.
• Total proceeds: approximately $535,917.
• Footnote F1: Shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of RSUs.
• Footnote F2: Filing notes holdings include 24,079 RSUs.
• Filing date: 2026-06-05 (period of report 2026-06-04) — filed the next day and appears timely under Form 4 rules.
• Transaction code: S (Sale); related to tax withholding/tax-fulfillment of RSU vesting.

Context

• This was a sell-to-cover tied to RSU vesting (cashless disposition to meet tax obligations), which is a common administrative transaction and not necessarily an indicator of the insider’s view on company prospects.
• No exercise of options or gifting reported in this transaction.