e.l.f. Beauty (ELF) CMO Kory Marchisotto Sells 12,173 Shares

What Happened
Kory Marchisotto, Senior Vice President and Chief Marketing Officer of e.l.f. Beauty, sold 12,173 shares on August 4, 2026 in an open-market disposition. The shares were sold at a weighted average price of $88.02 per share (range $88.00–$88.05), for total proceeds of approximately $1,071,415. This was a sale (disposition), not a purchase or option exercise.

Key Details

• Transaction date: August 4, 2026; filing date: August 6, 2026.
• Shares sold: 12,173; weighted average sale price: $88.02; price range: $88.00–$88.05.
• Total proceeds: ~$1,071,415.
• Footnote: Sale executed pursuant to a 10b5-1 trading plan adopted March 3, 2026.
• Footnote: Reporting person will provide, on request, the number of shares sold at each price within the stated range.
• Footnote: Reported ownership disclosure includes 66,981 restricted stock units.
• Transaction code: S (sale/disposition). Filing appears within the normal Form 4 reporting window.

Context
A 10b5-1 plan indicates these trades were prearranged and routine, which often reduces the implication that the sale reflects a change in insider sentiment. Sales by executives are common for diversification or liquidity needs; they are factual disclosures rather than directional endorsements of the stock.