e.l.f. Beauty (ELF) Director Keith Lori Receives RSU Award

What Happened Keith Lori, a director of e.l.f. Beauty, was granted 1,985 restricted stock units (RSUs) on August 20, 2026. The award was reported as an acquisition at $0.00 per RSU (award/grant), so the filing shows $0 paid. Each RSU entitles the holder to one share of common stock upon vesting.

Key Details

• Transaction date: 2026-08-20; Transaction type: Award/Grant (code A); Price: $0.00 per RSU.
• Award size: 1,985 RSUs (footnote F2 confirms the total).
• Vesting/conversion: Footnote F1 states each RSU converts to one share upon vesting.
• Shares owned after transaction: Not disclosed in this filing.
• Filing timeliness: Form 4 was filed 2026-08-21 (appears timely; Form 4s are typically due within 2 business days).
• No indication of tax withholding, 10b5-1 plan, or immediate sale in this filing.

Context RSU grants are a form of compensation and do not represent an open-market purchase or sale. They only translate into company shares if and when they vest, so this award alone is not an immediate market purchase or liquidity event. For investors, such grants are routine executive/director compensation and should be considered alongside vesting schedules and other insider activity.