e.l.f. Beauty (ELF) CFO Mandy Fields Sells 16,065 Shares

What Happened
Mandy J. Fields, Senior Vice President and Chief Financial Officer of e.l.f. Beauty, sold a total of 16,065 shares in open-market transactions on September 8, 2026, generating roughly $1,679,063. The sales were executed in four tranches: 7,965 shares at a weighted average of $103.83 ($827,019); 4,650 shares at $104.73 ($486,985); 2,850 shares at $105.65 ($301,092); and 600 shares at $106.61 ($63,967). These were disposals (sales), not purchases.

Key Details

• Transaction date: September 8, 2026; Form 4 filed September 10, 2026 (timely filing).
• Price details: reported weighted-average prices; actual trades executed in ranges: $103.18–$104.16; $104.20–$105.19; $105.20–$106.19; and $106.28–$106.87. The filing offers to provide the per-trade breakdown on request.
• Reason/plan: Sales were made pursuant to a 10b5-1 trading plan adopted June 9, 2026.
• Shares owned after transaction: filing notes holdings that include 66,981 restricted stock units; the filing does not list a single consolidated post-sale total share count.
• Nature of transaction code: S = Sale.

Context
Sales under a 10b5-1 plan are prearranged and common for executives managing portfolio liquidity or tax planning; they do not necessarily signal a change in company outlook. For retail investors, insider purchases are generally more indicative of bullish sentiment than routine, preplanned sales.