Conine Steven 4
4 · Wayfair Inc. · Filed Mar 26, 2026
Research Summary
AI-generated summary of this filing
Wayfair (W) Director Steven Conine Sells Shares
What Happened
Steven Conine, a director of Wayfair Inc. (W), sold a total of 10,394 shares in three open-market transactions on March 25, 2026, for combined gross proceeds of $817,595. The tranches reported were:
- 2,900 shares at a weighted-average price of $77.62 (proceeds $225,098) — prices in range $77.02–$77.91.
- 2,416 shares at a weighted-average price of $78.48 (proceeds $189,608) — prices in range $78.07–$78.99.
- 5,078 shares at a weighted-average price of $79.34 (proceeds $402,889) — prices in range $79.01–$79.68.
All three transactions are coded as sales (S).
Key Details
- Transaction date: March 25, 2026; Form 4 filed March 26, 2026 (timely, not marked late).
- Total shares sold: 10,394; total proceeds: $817,595.
- Prices reported are weighted averages; the filing gives per-tranche price ranges and offers to provide exact per-price quantities on request.
- Sales were made pursuant to a pre-established Rule 10b5-1 trading plan adopted by Conine on May 29, 2025.
- The filing notes certain shares are owned by SK Ventures LLC, of which Conine is a member (possible beneficial ownership); the filing excerpt provided does not state post-transaction share counts.
Context
A Rule 10b5-1 plan allows insiders to sell shares according to a prearranged schedule and is commonly used for routine liquidity (the plan date is disclosed in the filing). Sales do not necessarily reflect the insider’s current view of the company; purchases are generally more informative about insider sentiment.
Insider Transaction Report
Form 4
Conine Steven
Director
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-03-25$77.62/sh−2,900$225,098→ 56,567 total - Sale
Class A Common Stock
[F1][F3]2026-03-25$78.48/sh−2,416$189,608→ 54,151 total - Sale
Class A Common Stock
[F1][F4]2026-03-25$79.34/sh−5,078$402,889→ 49,073 total
Holdings
- 22,857(indirect: See Footnote)
Class A Common Stock
[F5]
Footnotes (5)
- [F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.02 to $77.91, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.07 to $78.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.01 to $79.68, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F5]Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Signature
/s/ Enrique Colbert, Attorney-in-Fact for Steven Conine|2026-03-26