Blotner Jon 4
4 · Wayfair Inc. · Filed Jul 6, 2026
Research Summary
AI-generated summary of this filing
Wayfair (W) President Jon Blotner Exercises RSUs, Sells Shares
What Happened
- Jon Blotner, President, Commercial & Operations at Wayfair, had RSUs convert to 23,450 shares on July 1, 2026 (recorded as exercise/conversion of derivatives). To cover taxes, 11,339 of those shares were withheld by the issuer at $95.14/share (value ~$1,078,792). Separately, on July 2, 2026 he sold 5,925 shares in an open-market transaction at $96.29/share (proceeds ~$570,518). After the conversions, withholding and sale, Blotner retained a net 6,186 shares from this vesting event (23,450 acquired − 11,339 withheld − 5,925 sold = 6,186).
Key Details
- Transaction dates and prices:
- 2026-07-01: RSU conversions totaling 23,450 shares (acquired at $0 as vested RSUs).
- 2026-07-01: 11,339 shares withheld for tax at $95.14/share (disposition; value ~$1,078,792).
- 2026-07-02: Open-market sale of 5,925 shares at $96.29/share (proceeds ~$570,518).
- Net shares retained from this vesting event: 6,186 shares.
- Notable footnotes:
- F1: Withheld shares satisfy tax withholding on the RSU vesting.
- F2: The open-market sale was executed under a Rule 10b5-1 trading plan adopted Aug 12, 2025.
- F4–F7: Each RSU converts to one share on vesting; the filing details remaining scheduled vesting dates for prior and newly granted RSUs.
- F3: The filing notes certain shares are directly owned by the reporting person’s spouse, of which the reporting person is deemed a beneficial owner.
- Shares owned after the transaction: total beneficial ownership not stated in the provided filing excerpt.
Context
- These transactions are largely routine: RSU vesting (conversion of derivative awards) with shares withheld to cover taxes (a non-cash disposition) and a planned market sale under an existing 10b5-1 plan. RSU conversions are not purchases; they reflect compensation vesting. The sale under a 10b5-1 plan indicates the open-market disposition was pre-arranged and not an ad-hoc trade.
Insider Transaction Report
Form 4
Blotner Jon
Pres., Commercial & Operations
Transactions
- Exercise/Conversion
Class A Common Stock
2026-07-01+326→ 111,484 total - Exercise/Conversion
Class A Common Stock
2026-07-01+182→ 111,666 total - Exercise/Conversion
Class A Common Stock
2026-07-01+22,942→ 134,608 total - Tax Payment
Class A Common Stock
[F1]2026-07-01$95.14/sh−11,339$1,078,792→ 123,269 total - Sale
Class A Common Stock
[F2]2026-07-02$96.29/sh−5,925$570,518→ 117,344 total - Exercise/Conversion
Restricted Stock Units ("RSUs")
[F4][F5]2026-07-01−326→ 327 total→ Class A Common Stock (326 underlying) - Exercise/Conversion
Restricted Stock Units ("RSUs")
[F4][F6]2026-07-01−182→ 547 total→ Class A Common Stock (182 underlying) - Exercise/Conversion
Restricted Stock Units ("RSUs")
[F4][F7]2026-07-01−22,942→ 68,826 total→ Class A Common Stock (22,942 underlying)
Holdings
- 100(indirect: See Footnote)
Class A Common Stock
[F3]
Footnotes (7)
- [F1]These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
- [F2]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2025.
- [F3]Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.
- [F4]Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
- [F5]These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 327 shares will vest on October 1, 2026.
- [F6]These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on October 1, 2026, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.
- [F7]These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.
Signature
/s/ Enrique Colbert, Attorney-In-Fact for Jon Blotner|2026-07-06